For the second time, the Pine Country Caravan Park has been recognized for its innovation and marketing strategies, a report said. The park was awarded last week with the 2021 G’day Group Business Game Changer Award.
The Mount Gambier caravan park has been awarded the national award over three years.
Nathan Seal, the owner, said that despite winning in 2019, he concentrated on increasing the caravan park’s online marketing efforts, which included an updated website and paid ads on search engines and social platforms.
Beyond that, he said that the award proved that creating a positive customer experience was a balance between solid marketing and excellent park facilities.
“The award looks holistically at your entire park,” he said.
“It’s all got to do with the overall concept of what you’re doing to better your park and operational excellence and experience for your customers.”
Seal has continued to improve the park during the past 12 months, adding more lodging options like glamping tents and dog-friendly cabins.
“We’ve added a jumping pillow, playground, painted all of our cabins inside and out, we’ve done new fixtures and furniture, updated the camp kitchens, updated security with a new boom gate and CCTV,” he said.
The Game Changer Award has been an encouraging piece of news for Pine Country Caravan Park in what has been a tough two years.
As with many companies in the tourism industry, Covid limitations on traveling have detrimental effects on businesses.
Seal said that the Victorian border closure affected the number of visitors who stayed at the caravan park. However, the fact that it was an established family-owned business gave Seal and his wife Emma to weather the challenging economic times.
“We’re a family-run and operated park which helps because we have our finger on the pulse,” he said.
“You know, it hasn’t been easy… I think everyone’s just hoping to get through this, and we’re no different.
“It’s still been tough, but we’re just dying for the border to get open.”