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News for August 14, 2022

DNSW, CCIA Launch ‘Feel More, Live More’ Campaign to Boost Tourism


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Australia’s Destination New South Wales (DNSW) and the Caravan & Camping Industry Association (CCIA) have formed a partnership for the DNSW “Feel New” brand platform in a new campaign from Brightworks Creative and Sweeney Advertising.

“Feel More, Live More” launched over the weekend to promote caravan and camping holidays in NSW, pitching itself as the number one holiday accommodation choice in regional NSW, according to a news release.

The campaign was launched on television, supported by social and digital media ad placements across NSW that targeted families, young people, and the market for over 50s.

A few TVCs were made to promote the campaign. They feature some of the most beautiful escapes throughout NSW, which are available for camping and caravan getaways.

The minister for enterprise, investment, and trade, minister for tourism and sport, and minister for Western Sydney Stuart Ayre said the camping and caravan industry played an important role in the tourism economy, and with more than 3.5 million caravan and camping trips in NSW in 2021 alone, a year that was affected by COVID-19.

“The ‘Feel More, Live More’ campaign highlights why caravan and camping holidays are so beloved in NSW,” said Ayres.

“Camping and caravanning are a great way to appreciate the beauty and wonder of NSW. We know visitors now want more than a checklist of things to see. They want experiences that inspire, amaze and revitalize them and staying at one of our state’s fantastic holiday parks is the perfect way to feel new.

Ayres said NSW is filled with beautiful locations from beaches to the bush, and he knows visitors from all over will have a “memorable experience.” He also encourages residents of NSW to explore their region and help boost the tourism economy.

CCIA CEO Lyndel Gray said the organization had proudly partnered with Destination NSW for over ten years to deliver marketing campaigns that inspire visitors to enjoy the caravan and camping experience.

“Despite the impact of COVID-19, caravan and camping holidays still accounted for over 13 million visitor nights in NSW last year, generating more than $2.1 billion in expenditure, much of this in regional communities across the state,” Gray said.

“These beautiful ads build on the emotion and strength of the ‘Feel New’ brand and will connect consumers to www.caravancampingnsw.com where they can research, plan and book their next holiday.”

This article originally appeared on Mumbrella.


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Modern Campground

Modern Campground

Modern Campground is the most innovative news source in the Outdoor Hospitality industry. We provide global news coverage for RV Park and Campground owners, operators, managers, and their team members.
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Hi, you might find this article from Modern Campground interesting: DNSW, CCIA Launch ‘Feel More, Live More’ Campaign to Boost Tourism! This is the link: https://moderncampground.com/australia/dnsw-ccia-launch-feel-more-live-more-campaign-to-boost-tourism/