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Keravan Kerala Tourism Project Progresses with Hybrid Model Adoption

Kerala Tourism is addressing criticism of its “Keravan Kerala” caravan tourism project by announcing new developments and a hybrid model. Launched in 2021, the project aims to boost Kerala’s tourism sector through caravan travel. 

Despite challenges, the project is progressing, with ₹3.10 crore allocated in the 2024-25 Budget and ₹97.50 lakh in subsidies provided to 13 entrepreneurs for purchasing caravans.

Tourism Secretary K. Biju emphasized the project’s potential, citing extensive stakeholder engagement and incentives, as reported by The Hindu.

He stated, “Generous incentives and support are being given for park facilitators as well. It is unfair to dub such an evolving project with immense potential as having run off the track by citing some isolated cases”​​.

A significant part of the project includes a hybrid model that combines caravan facilities with hotel amenities, offering a unique holiday experience. Local clearance issues for developers have been addressed by the Kerala State Single Window Clearance Board, allowing projects like the caravan park in Malampuzha to move forward.

New developments are underway, including caravan parks at Bekal, Bolgatty Palace, and other Kerala Tourism Development Corporation (KTDC) properties. Administrative sanctions and tender processes for these parks have been initiated, ensuring that the infrastructure needed for the project is being developed.

Additionally, KTDC is working on developing caravan parking facilities at properties in Bolgatty, Kumarakom, Thekkady, Munnar, and Wayanad. Tourfed has been tasked with formulating caravan-tour packages, further expanding the project’s offerings.

Stakeholder feedback has been crucial in shaping the project. This feedback has led to exploring Public-Private Partnership (PPP) models, better inter-departmental coordination, and effective marketing strategies targeting audiences both within and outside Kerala. A leading tour operator noted, “Kerala needs more caravan parks for the project to materialize as envisaged”​​.

Challenges such as delays in local-level clearances have been addressed by the government, with suggestions to designate a nodal officer to resolve these issues efficiently. This proactive approach aims to ensure that the project progresses smoothly and benefits all stakeholders involved.

The “Keravan Kerala” project is evolving with significant government support and stakeholder engagement. The hybrid model and new developments are expected to enhance Kerala’s tourism sector, providing unique travel experiences for both domestic and international tourists.

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Hi, you might find this article from Modern Campground interesting: Keravan Kerala Tourism Project Progresses with Hybrid Model Adoption! This is the link: https://moderncampground.com/asia/india/keravan-kerala-tourism-project-progresses-with-hybrid-model-adoption/