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Sanya, China: Pioneering to Build Diversified Cultural Tourism Industry

In the tropical allure of Sanya, a city on the southern tip of China’s Hainan Island, a cultural renaissance is unfolding. The city, known for its pristine beaches and lush landscapes, is now making headlines for its innovative approach to cultural tourism. 

The recent conclusion of the 5th Hainan International Film Festival in Sanya marks a significant milestone in this journey, drawing guests from across the globe and spotlighting the city’s burgeoning popularity.

Sanya’s transformation into a cultural tourism hub is not by chance but a result of strategic planning and development. The city has actively embraced a multifaceted approach to tourism, integrating elements of culture, ecology, intangible cultural heritage, and rural life. 

This “culture +” strategy has led to the creation of diverse tourism products, catering to a wide array of interests from gourmet food to sports, and from wellness retreats to educational experiences, according to a press release.

The economic impact of these initiatives is palpable. In 2023, Sanya’s tourism and accommodation facilities are expected to welcome over 25 million overnight tourists, a significant leap from previous years. 

According to data in the press release, the total overnight tourism revenue is projected to reach a staggering 89.34 billion yuan, marking an increase of 7.48% and 47.83% respectively compared to 2019. These figures not only reflect Sanya’s growing appeal as a tourist destination but also underscore the success of its diversified tourism strategy.

At the heart of Sanya’s cultural tourism revolution is the Damao Yuanyang Eco Village. This destination has become a must-visit for tourists, offering a plethora of activities like jungle adventures, RV camping, greenway cycling, and orchard picking. 

The village is a testament to Sanya’s “agriculture +” model, where tourism, education, and sports converge, creating a unique and immersive experience for visitors while boosting the income of local farmers.

Looking ahead, Sanya is not resting on its laurels. The city plans to expand its focus to include fashion consumption, cruises and yachts, cultural relics and arts, and digital culture. 

This forward-thinking approach aims to continuously innovate consumption scenes and accelerate the construction of a “tourism + multi-industry” model. The goal is clear: to establish Sanya as a high-standard, high-quality international tourist destination.

For those seeking more information or wishing to experience Sanya’s cultural tourism offerings, the Publicity Department of Sanya Municipal Party Committee can be contacted. As Sanya continues to innovate and expand its tourism industry, it sets a benchmark for other cities aiming to diversify and enrich their tourism offerings.

Sanya’s journey to create a diversified cultural tourism industry chain is a story of innovation, strategic planning, and community involvement. The city’s success in integrating various cultural elements into its tourism offerings not only enhances the visitor experience but also contributes significantly to local economic growth and community development. 

As Sanya continues to evolve, it stands as a shining example of how cities can reinvent themselves as dynamic, culturally rich tourist destinations.

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Gia Sunrise
Gia Sunrise
February 23, 2024 3:13 pm

Doesn’t Sanya’s dedication to sustainable tourism and cultural integration exhilarate? It sets a new benchmark that benefits all.

April 23, 2024 2:17 pm

Isn’t it amazing how Sanya blends culture with tourism to create a unique experience? Exciting to see how they’re expanding to offer fashion, cruises, and more. Can’t wait to explore!


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Hi, you might find this article from Modern Campground interesting: Sanya, China: Pioneering to Build Diversified Cultural Tourism Industry! This is the link: https://moderncampground.com/asia/china/sanya-china-pioneering-to-build-diversified-cultural-tourism-industry/