MC Powersports has officially launched a VIP Loyalty Points Program, allowing customers to earn 10 points for every dollar spent on qualifying online purchases.
The Hudsonville, Michigan-based retailer, which specializes in motorcycle, ATV, UTV, and off-road gear, designed the program to reward repeat shoppers through redeemable discounts and exclusive perks.
Members earn points on eligible merchandise including helmets, riding gear, jackets, boots, tires, parts, accessories, and clearance items. Earnings are capped at 6,000 points per order, while redemption is capped at 10,000 points per order at checkout.
Unused points expire one year after being earned, and points are only credited once an order is confirmed as delivered.
The program incorporates several operational restrictions to control reward costs and limit promotional stacking.
Orders paid with coupon codes are ineligible to earn points, and members cannot combine redeemed points with promotional coupon codes on the same order.
If merchandise is returned, credited points are deducted from the account; conversely, points are restored if an order paid with redeemed points is returned or canceled before shipping. Certain brands and individual items remain entirely excluded from earning or redeeming points.
“We had been searching for a simple way to show how thankful we are to customers who kept shopping with us,” an MC Powersports spokesperson said. “The program is our way to give something back every time a customer shops with us.”
Free enrollment is open to individual customers who are at least 18 years old. Participants must create or log into an account prior to placing an order, as points cannot be added retroactively to guest purchases.
Businesses, corporations, associations, and groups are excluded from participation. Alongside core purchase-based rewards, the program offers VIP perks such as early access to flash sales, members-only product drops, birthday bonuses, referral rewards, and special event invitations.
“Qualifying purchases now give customers another opportunity to earn value toward future orders,” the spokesperson said. “Whether someone’s picking out a new helmet, gearing up for the trail, or just grabbing parts, they’re earning something back along the way.”
Founded in 2011, MC Powersports carries products from brands including Shoei, Bell, Arai, HJC, and Alpinestars, maintaining an inventory of over two million items. Complete program details remain accessible on the company website.
