The 2026 RV Dealers Convention/Expo will feature an education session focused on helping RV dealerships improve lead response speed, follow-up consistency and conversion of customer inquiries into sales.
Jordon Schoolmeester, training manager at Garage Composites, will lead “Maximizing Every Opportunity: Building a High-Performance Lead Response System in RV Dealerships” at 3:30 p.m. Nov. 11 in the Versailles 1 room at Paris Las Vegas.
The session is part of the convention’s Digital Marketing track.
The session will address how dealerships can establish a structured approach to responding to leads across digital and traditional communication channels.
Topics will include creating a culture of urgency, developing a consistent follow-up cadence and using video messaging to increase engagement.
According to the session description, dealers will learn strategies for capturing more opportunities and converting more inquiries into sold units.
The program is designed to address lead handling from the initial inquiry through follow-up.
Learning objectives include optimizing digital channels to generate quality leads and improving how dealerships handle phone, text and online inquiries.
The session also will cover building a structured follow-up cadence and establishing a culture centered on speed, accountability and persistence.
Schoolmeester also will discuss the use of video and text communication to increase customer engagement and conversions. The session description identifies those tools as part of a broader lead response system intended to create more consistent interactions with prospective buyers.
The convention and expo is scheduled for Nov. 9-13 at Paris Las Vegas and is sponsored by RVDA of U.S., RVDA of Canada and the Mike Molino RV Learning Center.
Early bird registration rates for the 2026 RV Dealers Convention/Expo are available through Sept. 3.
The lead response session is one of the educational offerings planned for the convention, with its Digital Marketing track focusing on dealership practices related to customer engagement and sales opportunities.