Go RVing is encouraging RV brands to strengthen their social media strategies as travelers increasingly use digital platforms for vacation inspiration and planning, highlighting opportunities to showcase how RVs support flexible travel, remote work and outdoor experiences.
Late-summer travel interest remains strong, with consumers seeking vacations that are easy to plan, align with their lifestyles and maximize time away. It noted that travelers are turning to social media while researching outdoor recreation and camping experiences.
New travel and outdoor recreation trends show consumers are searching for camping experiences more than other outdoor activities while also looking for ways to combine work, leisure and flexibility during longer trips, according to Go RVing.
The organization said RV brands can use social media to demonstrate how RV ownership fits into consumers’ everyday lives beyond traditional vacations.
“Three-quarters of Gen Zs say social media influences their holiday ideas,” according to travel trends identified by Mintel and cited by Go RVing.
The organization said millennials, Gen Z and Gen X consumers are particularly receptive to social media content when gathering travel inspiration and planning trips.
Go RVing recommended that brands evaluate their social media channels, including Instagram, Facebook, TikTok and YouTube, to identify content that generates engagement through likes, comments, saves and shares. The organization said brands should use those insights to refine their content strategies and maintain authenticity.
The announcement also encouraged brands to collect user-generated content from customers and brand ambassadors, including photos and videos showing products being used in real-life settings.
It suggested creating conversations on platforms such as Facebook through question-based posts designed to encourage audience interaction.
According to a News and Insights report of RVIA, Go RVing also highlighted the growth of “work hard, play hard” travel trends, citing Allianz research that indicates travelers are increasingly combining work and leisure by extending trips to work remotely while exploring new destinations.
For RV brands, Go RVing recommended using creator content to show mobile workspaces, connectivity options, outdoor offices and work-from-the-road routines. It also suggested developing blogs and newsletters focused on campgrounds with strong Wi-Fi, weekday travel itineraries and strategies for balancing productivity with recreation.