The Rustic Kitchen, located at Hopley’s Campsite in Bewdley, Worcestershire, continues to serve as a draw for both campers and day visitors thanks to its combination of food, location, and amenities.
Positioned on Cleobury Road, the restaurant offers views of the surrounding countryside, the Wyre Forest, and Beau Castle, a prominent local landmark noted for its Gothic architecture.
Open from Wednesday to Sunday afternoons through evenings, The Rustic Kitchen operates independently of the campsite’s accommodation services, allowing non-camping visitors to dine on-site.
Dogs are welcome, and the restaurant features both indoor and outdoor seating, a children’s play area, a farm shop offering local goods, and a small entertainment stage for live performances.
The terrace is decorated with string lights and built to accommodate diners looking to enjoy views in an open-air setting, especially during warmer months.
The menu emphasizes handmade, street food-inspired offerings, including woodfired pizzas starting at £10, smash burgers, Korean-style chicken, loaded fries, and baked sharing platters. Local ales and ciders complement the meals. Takeaway options are also available, according to a report by BirminghamLive.
The Rustic Kitchen has built a reputation for its wood-fired pizzas. One visitor described the Tandoori Chicken Special Pizza as featuring “tender chunks of marinated chicken, spring onions, peppers and a delicious yoghurt dressing.”
Other popular items include the Rustic Smash Burger and chicken tenders served with various sauces.
For outdoor hospitality professionals, The Rustic Kitchen presents an example of a food-and-beverage operation that enhances guest experience while drawing additional foot traffic to a site.
The integration of a full-service restaurant into a rural camping environment illustrates how strategic amenity development can serve both campers and the local community, providing opportunities for extended revenue generation.
Notably, the offering of dine-in and takeaway options, entertainment, and pet-friendly policies broadens the site’s appeal beyond its accommodation base.
While no specific upcoming events were listed, the presence of regular live music performances and seasonal dining, such as a fireplace-heated interior in colder months, suggests a year-round programming strategy that site owners elsewhere may wish to consider when planning off-peak activations or investing in guest experience enhancements.