Mark and Karla Lemoine always dreamed of owning a campground. The idea took root during family camping trips, where they’d imagine the possibility of running their own site.
Despite having experienced the joys of camping, they had never ventured into the business side of it. Taking the leap was a daunting experience, filled with uncertainties and challenges.
The Lemoines are now proud owners of the Coloma / St. Joseph KOA Holiday, located in picturesque southwest Michigan. Their campground attracts a diverse crowd, with approximately 15,000 visitors annually from all 50 states and 15 international countries. Mark emphasizes the importance of treating every guest as a friend, ensuring they feel welcomed and valued.
A YouTube video by CNBC Make It showed their journey began with Mark’s growing disillusionment with his government affairs job. Seeking advice from a business mentor, he was posed a thought-provoking question: “If you could do anything in the world, what would it be?”
Reflecting on potential regrets in old age, Mark’s immediate response was his dream of owning a campground. With his wife Karla’s support, they decided to pursue this dream, despite the financial risks and having two children in college.
The couple had always been prudent with their finances, living below their means and saving diligently. They were close to being debt-free, having almost paid off their house. However, they decided to leverage their assets, which amounted to around $400,000, to buy the campground. After presenting their proposal to various banks, they secured a deal and purchased the park for $1.6 million.
The Lemoines immediately set to work, making improvements and upgrades. Their first major project was revamping the store, which became a significant revenue source. The campground’s business model is multifaceted, with income from site rentals, supplies, souvenirs, and a cafe they established. In 2022, their revenue reached an impressive $1.23 million.
Investments didn’t stop there. They introduced various amenities like giant chess, checkers, cornhole ladder toss, and transformed an old tennis court into a family fun zone. Over the years, they reinvested more than $1.5 million into the campground, covering everything from infrastructure to equipment.
While the Lemoines have taken on more debt due to expansions, they view it as a necessary cost of doing business. They’ve come to terms with the idea that they might not pay off the debt before selling the business. However, the rewards have been worth the risks. They’ve achieved a healthier lifestyle, away from the stresses of corporate America, and have reached a comfortable financial position.
Their children may not share their dream of running the campground, but the Lemoines are content. They’ve worked hard, reaped the benefits, and are proud of the legacy they’ll leave behind.
Watch the video above to learn more about the Lemoines.