A public pre-application consultation has begun for a proposal by Vale Holiday Parks Ltd to redevelop and expand Ocean Heights Holiday Park near New Quay, Wales.
The plan seeks to relocate 47 caravan units—17 from Wern Mill Caravan Park and 30 from The Village Holiday Park—to the Ocean Heights site located along the A486, approximately 1.6 miles from New Quay.
The consultation process, launched earlier this week, is the first step in the proposed redevelopment, which includes the installation of 94 visitor parking spaces, as well as provisions for access routes and landscaping.
The proposed addition of units would increase the total number of static caravan pitches at Ocean Heights from 103 to 150.
According to a planning statement submitted with the proposal, the new units “would form a natural extension to the existing Ocean Heights Park.”
The document also notes that the 17 pitches at Wern Mill Caravan Park in Gilfachrheda—around 2.5 miles from Ocean Heights—have planning permission but have not yet been developed, meaning their relocation would not reduce capacity at that site.
According to the Cambrian News, the 30 units from The Village Holiday Park in Cross Inn, roughly 0.7 miles away, are part of a redesign that would create a new green space area there.
The planning documents describe the project as “a low-density scheme, with adequate spacing between units,” with changes made to address early feedback from the pre-application stage.
“The pre-application response did highlight some initial concerns regarding residential amenity,” the report states. “As such, it should be noted that along with scaling back the proposals, the proposed development has been designed with residential amenity in mind.”
In terms of traffic impact, the planning report indicates that relocating rather than adding new caravans is expected to minimize disruption to the local road network.
“Whilst the development will inevitably lead to an increase in the volume of turning traffic at the site’s access, it is considered that as the new units will be relocated from The Village Holiday Park, and Wern Mill Caravan Park, that there will be no material increase in traffic on the local highway network.”
For park operators and site managers in the outdoor hospitality sector, this development illustrates a growing trend of strategic asset realignment—moving units rather than increasing overall volume—to optimize land use and respond to regulatory or community concerns.
It also highlights the importance of planning processes that consider long-term site functionality, residential amenity, and traffic implications.