A new high-end glamping site at Brush Creek Ranch is set to open June 15 in southcentral Wyoming, offering a luxury, nature-immersive stay along the North Platte River through October.
The offering is part of a broader strategy by the ranch to diversify its lodging portfolio while responding to shifting travel trends that emphasize outdoor and experiential accommodations.
According to Cowboy State Daily, the new site, located approximately 17 miles from Saratoga, accommodates up to eight guests and starts at $4,500 per night with a minimum three-night stay.
The all-inclusive experience includes a 30-foot diameter yurt, two canvas tents, a private chef, meals, and a rotating menu of 40 outdoor activities.
Brush Creek Ranch has earned international recognition for high-end hospitality paired with Western adventure.
According to Karli Miller, marketing director at Brush Creek Ranch, the new glamping site aligns with emerging travel preferences.
“Our guests are already seeking nature experiences in the outdoors,” Miller said. “So, we have this beautiful area on our property that’s right on the water. It’s really to take advantage of that. And it also allows us to diversify a bit into a different price point.”
The glamping site originated as a private retreat for owners Bruce and Beth White, who used the riverside property as a gathering place for family and friends.
Now, it offers resort guests access to a setting with views of French Creek converging into the North Platte River, surrounded by pine forest and mountain vistas.
The luxury accommodations include amenities typically found at Brush Creek’s higher-priced properties, but at a lower per-person rate.
For a full group of eight, the cost breaks down to approximately $562.50 per person per night.
In comparison, a three-bed cabin at the Lodge & Spa at Brush Creek Ranch starts at $9,700 per night for eight guests, or $1,212.50 per person.
Miller noted, “Guests staying in the full-service resort are obviously paying a little bit higher-end price than they would for glamping… it also allows us to expand our portfolio into a diversified target market.”
One feature exclusive to the new glamping option is a private chef who prepares customized meals using ingredients sourced directly from the ranch. These include wagyu beef, goat cheeses, and greenhouse-grown vegetables.
The ranch also operates an onsite distillery and houses a wine cellar that Miller said is among the top 10 largest in the world.
The site’s signature yurt was manufactured by Colorado-based company Secret Creek, which produces customizable yurts designed for various climates.
Yurts have gained popularity in the U.S. since the 1960s and have become a staple in the growing glamping sector. Secret Creek offers yurts in a range of sizes and with modern features like glass windows, electric fans, heating, and plumbing.
The global glamping market reached $561 million in 2023, with forecasts projecting growth to $1.3 billion by 2029, according to Arizton Advisory & Intelligence.
Drivers include rising demand for wellness tourism and immersive outdoor experiences. Scientific studies have also contributed to this trend by connecting nature exposure to mental health benefits, popularizing practices like forest bathing.
Wyoming has recently seen increased glamping development, including Paintrock Canyon Ranch’s 2023 launch of safari tents and Basecamp Hospitality’s 2022 opening of geodesic domes in Teton County.
While Brush Creek’s offering is among the highest priced in Wyoming, it is less expensive than some sites in nearby states, such as Aman’s Camp Sarika in Utah, where rates exceed $5,600 per night.
For outdoor hospitality business owners, the new glamping option at Brush Creek reflects a growing opportunity to blend premium amenities with nature-forward design.
It also demonstrates how established hospitality brands are leveraging underused property features to create new revenue streams while meeting evolving guest preferences.
Miller emphasized the appeal of the natural setting and activity offerings. “You’re right on the water,” she said.
“And so, people who enjoy the sounds of the river, enjoy fly-fishing, enjoy hiking, biking, or faster-paced experiences like ATVs, river rafting or horseback riding. It’s definitely immersed in outdoor adventure.”