Unhitched Outdoors, along with its RV park ownership group, Unhitched RV, and management division, Unhitched Management, has announced a partnership with TravelBoom Hotel Marketing to enhance its digital presence.
According to a report by Little Black Book, the collaboration aims to establish a front-facing corporate website, and a management site for RV park owners, and implement a targeted digital marketing strategy.
TravelBoom, a marketing firm specializing in data-driven solutions for the hospitality sector, will focus on initiatives such as website development, search engine optimization, pay-per-click advertising, and social media management.
These efforts are designed to increase direct bookings and improve marketing return on investment for Unhitched Outdoors, which positions itself as a provider of unique outdoor experiences that blend scenic locations with premium accommodations and activities.
According to Morgan Eldridge, chief marketing officer of Unhitched Outdoors, the decision to partner with TravelBoom stemmed from their track record in creating tailored strategies for hospitality brands.
“We partnered with TravelBoom because of their personalized strategies and deep expertise in the hospitality industry,” Eldridge said.
“We’re confident that their data-driven approach will position us as a leading name in outdoor hospitality while building meaningful guest relationships.”
Pete DiMaio, COO of TravelBoom, highlighted the partnership’s alignment with his firm’s focus on helping clients grow sustainably in a competitive market.
“Our customized approach ensures that their unique offerings will reach the right audience, resulting in increased direct bookings and reduced OTA reliance,” DiMaio stated.
For outdoor hospitality professionals, this collaboration underscores the increasing importance of leveraging data-driven marketing and robust online platforms to attract modern travelers.
The partnership between Unhitched Outdoors and TravelBoom underscores a growing trend highlighted in the MC Camper Compass October 2024 report: the critical importance of a strong digital presence in the outdoor hospitality industry.
As consumer behavior increasingly leans toward online discovery and direct booking platforms, businesses like Unhitched Outdoors are leveraging targeted digital strategies to meet modern travelers’ expectations.