Twin Bears Campground in Indian River, Michigan, has launched an interactive virtual tour that allows prospective guests to preview sites before booking.
The tour, developed in partnership with Campground Views, went live on the campground’s website in early August and provides a 360-degree moving-camera view of the property.
The feature enables users to navigate through the campground online, view amenities, and see the exact sites available for reservations.
According to the campground, the tool is designed to help visitors select the space that best suits their individual needs, whether that is determined by RV length, tent size, preference for shaded areas, or other considerations.
“The tour has only been live on our website for about a week, and we’re already receiving a lot of positive commentary,” said Dodd Bulger, owner of Twin Bears Campground.
“Our guests love being able to see the sites before they book. It’s made a big difference in helping them choose what’s right for them.”
The new tool is intended to reduce surprises upon arrival and streamline the check-in process. By offering an advance look at the campground, operators anticipate fewer mismatches between camper expectations and available accommodations.
The approach reflects a broader industry trend toward integrating technology into the booking process, as travelers increasingly expect to make informed decisions with visual tools rather than relying solely on written descriptions.
Campground Views, the company behind the technology, provides a growing library of virtual tours for campgrounds across the United States. Its platform aims to give campers the ability to explore destinations before committing to a reservation, which can improve booking confidence and guest satisfaction.
For operators, the technology offers a potential advantage in attracting visitors and reducing last-minute cancellations.
Twin Bears Campground, located near outdoor recreation areas in northern Michigan, offers a mix of RV and tent sites with modern amenities. The new virtual tour is now available on the campground’s official website at twinbearswoodedcampground.com.
For owners and managers in the outdoor hospitality sector, this development highlights how digital tools can enhance customer engagement, streamline operations, and improve booking outcomes.
As consumer expectations evolve, adopting visual booking technologies may become a key strategy for staying competitive in the marketplace.