The Dyrt will distribute up to $500,000 worth of its PRO camping app subscriptions at RV shows across the United States this year, providing one free year of PRO access with each event admission ticket.
The company said each eligible attendee will receive a one-year subscription to The Dyrt PRO, regularly priced at $59, as part of its nationwide show outreach campaign.
The giveaway begins with RV and outdoor recreation shows starting this week and will continue through the year at confirmed and future events.
The promotion targets RV and trailer campers, identified as the largest camping segment in the 2026 Camping Report Presented by Toyota Trucks.
According to the report, 52.2% of campers took at least one trip in an RV or trailer in 2025, making it the most common type of camping trip.
“We are giving away up to a half-million dollars worth of our PRO Camping App at every event that we attend in 2026,” Kevin Long, CEO of The Dyrt said in a press release.
He said he and community manager Jack Yates will attend shows throughout the year to meet attendees and discuss PRO features.
Confirmed events include the Cedar Rapids Boat, RV & Vacation Show in Cedar Rapids, Iowa; the Milwaukee Camper, Travel & RV Show in West Allis, Wisconsin; the Central Texas RV Super Sale in Round Rock, Texas; the Eastern Iowa Sportshow in Cedar Falls, Iowa; the York RV Show in York, Pennsylvania; and the Midwest Overland Offroad Expo in Springfield, Missouri.
The company said additional shows will be announced later this year.
Support for the promotion also comes from show organizers. “We’re excited to partner with The Dyrt and bring this incredible value directly to our attendees,” said Jason Vaughan, executive director of the Pennsylvania Campground Owners Association.
Vaughan said including PRO access with each York RV Show ticket adds value for RV buyers and campers planning trips.
The camping report also found that among properties that expanded in 2025, RV sites were the most commonly added site type.
Usage rates increased with age, with 47% of campers ages 45 to 54 using RVs or trailers, rising to 55 percent among those 55 to 64 and 64% among campers 65 and older.
Featured image by The Dyrt camper Allison