Camp Fimfo, a resort-style camping brand operated by Northgate Resorts, announced a partnership with low-sugar candy maker SmartSweets to enhance the guest experience during the 2025 summer and fall seasons.
Visitors to Camp Fimfo locations will receive complimentary SmartSweets as part of their check-in welcome package.
The collaboration will run through the summer months and continue during Halloween-themed weekends in the fall.
As part of the effort, Camp Fimfo and SmartSweets have also launched the “Sweeter Summer Giveaway,” offering participants the chance to win travel prizes valued at over $2,000.
The giveaway is available online through both brands’ social channels and on Camp Fimfo’s website and ends June 7.
“We’re all about delivering unforgettable moments, and what better way to sweeten a stay than with better-for-you candy from a brand like SmartSweets,” Tessa McCrackin, chief marketing officer at Northgate Resorts, said.
“This partnership adds a fun, flavorful component to our guest experience while reinforcing our commitment to joyful, family-centered camping,” McCrackin added.
Camp Fimfo, launched in 2021, operates two locations in Texas, New Braunfels and Waco, and plans to expand further across the country.
The brand markets itself as a hybrid between traditional camping and modern resort stays, featuring custom cabins, full hook-up RV sites, and tent accommodations.
Guests at Camp Fimfo have access to amenities such as on-site dining, water parks, swim-up bars, mini-golf, and scheduled entertainment.
SmartSweets, known for its low-sugar candy alternatives, offers products with up to 92% less sugar compared to traditional sweets. The company promotes a health-conscious approach to snacking while maintaining familiar flavors.
“SmartSweets and Camp Fimfo are both all about big smiles and bigger fun. Together, they’re making sweet moments a core part of the summer camping experience,” a press release indicates.
For more details on the giveaway and to enter, visitors can go to campfimfo.com/sweeter-summer-giveaway.