Ripley PR, a global award-winning public relations agency based in East Tennessee, has launched a new division called Adventure PR to spotlight adventure travel companies, RV manufacturers, camping and outdoor lifestyle brands, unique destinations, and select resorts.
According to a press release, the division aims to set clients apart by emphasizing memorable experiences that extend far beyond traditional vacations.
“Our team has already worked with a variety of exciting resorts, state tourism organizations, and travel brands,” said Heather Ripley, founder and CEO of Ripley PR.
“This valuable experience, combined with our personal passion for exploration, positions us to tell our clients’ stories in ways that inspire travelers and drive real results,” Heather added.
Adventure PR was created to help adventure-driven companies and outdoor lifestyle businesses overcome challenges in connecting with audiences in a crowded marketplace.
The division will focus on identifying what makes each client distinct, creating compelling narratives, earning impactful media coverage, and sparking interest among travelers in search of unique experiences.
The new division builds on Ripley PR’s strong reputation as a leading agency in the home services industry, with its expertise in manufacturing, HVAC, and plumbing now being applied to the outdoor lifestyle market.
This approach aims to help RV and recreational vehicle companies forge stronger connections with their customers.
“The launch of Adventure PR marks an exciting milestone for Heather and the Ripley PR team,” said Scott Woolfolk, managing partner of Bitterroot Mile Club, a luxury, ultra-exclusive riverside retreat in Montana.
“From our very first project together, their responsiveness, professionalism, and attention to detail stood out. The results they deliver go far beyond expectations and have proven essential in building credibility and brand recognition in the travel and hospitality industry,” Scott added.
This is the second specialty agency launched by Ripley PR, following Orange Orchard in 2018, which supports animal welfare nonprofits and pet-friendly brands.
Both agencies share the same proven strategies that have earned Ripley PR widespread recognition, including honors from Newsweek, Forbes, the Merit Awards, and Entrepreneur Magazine.
“Tourism is one of the most competitive industries in the world, and it’s often difficult to reach the right audience and capture market share,” Ripley said.
“We’ll help destinations showcase their strengths, share experiences that resonate, and spark curiosity among travelers worldwide,” Ripley added.
The creation of Adventure PR strengthens the connection between RV and outdoor recreation brands and the growing audience of travelers seeking unique, off-the-beaten-path experiences.