Spot2Nite, a booking engine for outdoor accommodations, joined forces with Roadtrippers, a road trip planning application, to offer a marketing package giveaway at the upcoming Outdoor Hospitality Conference & Expo (OHCE).
Targeting operators in the outdoor hospitality industry, this exclusive opportunity includes an $18,000 value package designed to boost visibility and engagement for campgrounds, RV parks, and glamping resorts.
Scheduled to coincide with OHCE, happening November 4-6, this initiative is expected to provide significant exposure for winning businesses, leveraging Spot2Nite’s expansive digital marketing strategies.
The giveaway promises to deliver over 2.5 million impressions across Spot2Nite and Roadtrippers’ platforms, aiming to enhance customer reach and reservation rates for the selected outdoor hospitality operators.
Participants of the 2024 OHCE can expect several promotional benefits through Spot2Nite’s offerings, which include premium placement on their platform. This 12-month sponsored listing ensures priority visibility in search results across up to three chosen cities or states, bringing campground or RV park profiles to the forefront.
Additionally, the package includes a dedicated email campaign targeting Spot2Nite’s audience of camping enthusiasts, designed to reach potential guests directly and drive reservations.
Another key aspect of the giveaway package includes in-app push notifications on Spot2Nite’s platform. For a full year, campers within the vicinity of the winning property will receive real-time notifications, creating a targeted method for engaging potential guests as they travel.
Complementing this is a 30-day search engine marketing (SEM) or programmatic advertising campaign, tailored to reach specific demographics likely to be interested in outdoor accommodations.
Social media plays a central role in this package, with a 30-day paid advertising campaign across Facebook and Instagram. Using Spot2Nite’s first-party data and lookalike audiences, these ads aim to attract new and returning customers. An SEO-optimized blog post crafted by Spot2Nite’s team will also add depth to the digital strategy, drawing organic traffic and highlighting the unique qualities of the property to inspire potential guests.
To further enhance engagement, Spot2Nite includes a content creator sponsorship in the package. This element brings an influencer to the winning property, where they share their experience on social media. The property benefits from high-quality photos, videos, and authentic testimonials, provided with usage rights, that can be used across promotional channels.
Roadtrippers contributes an equally compelling set of tools to the giveaway package, starting with a 12-month sponsored listing on its travel planning platform. Known for its high-traffic website, Roadtrippers will provide sustained visibility for the winning property, capturing interest from its vast user base of road trip enthusiasts.
In addition to the listing, Roadtrippers offers an email feature to its audience. The package also includes a feature in Roadtrippers’ newsletter, widely distributed to its audience of outdoor and travel enthusiasts, further increasing brand visibility.
The Roadtrippers component of the package also features a 90-day display advertising campaign.
To enter this giveaway, eligible participants must attend the OHCE and visit Spot2Nite at Booth 506 between November 4-6. This opportunity allows industry professionals to interact directly with Spot2Nite representatives and explore how the platform’s marketing strategies can elevate their visibility and attract new guests.