Shurhold, a manufacturer of premium cleaning and maintenance products for various industries, including RV, marine, automotive, and aviation, has recently appointed Forrest Ferrari as its Chief Operating Officer (COO).
As per a release, the announcement was made by the CEO, Barry Berhoff, who expressed his excitement to have Ferrari on board.
In his new role, Ferrari will be responsible for designing and implementing robust, data-driven systems that will further enhance the operations of Shurhold.
He will be tasked with fortifying the company’s supply chain, ensuring that products maintain high quality and remain readily available to customers. Ferrari will also be working towards improving communication and coordination between the office and factory staff, sales representatives, and vendors.
Ferrari brings a wealth of experience in leadership, business development, strategy, and quality assurance.
He has a strong IT background and is highly accomplished in systems process improvement. Before joining Shurhold, Ferrari was the COO at Construction Journal, a leading provider of construction project information. He holds a B.S. in biochemistry and biophysics from the University of Pittsburgh and a Ph.D. in genetics and virology from the University of North Carolina at Chapel Hill.
Berhoff stated that the company is exceptionally pleased to have Ferrari on the senior executive team. He believes that Ferrari’s expertise and experience as a transformational leader and a proven change agent in various industries will be a valuable asset to Shurhold as they continue to expand their product offerings and explore new markets.
Shurhold prides itself on educating owners on RV value preservation. The company is the inventor of the One-Handle-Does-It-All-System and is a leading manufacturer of premium detailing supplies that aid in cleaning, polishing, and protecting RVs. With Ferrari at the helm of the operations, the company is poised for even greater success in the future.