RVshare announced last Thursday the debut of its imaginative new brand campaign, “Use Your Outside Voice,” made in collaboration with the creative team at Copacino Fujikado.
As the largest online community for RV renters and owners, RVshare’s company ethos is around the idea of an open road. As RVing has become more popular than ever in the past few years, the company’s campaign captures the unbridled freedom RV travel provides.
The new brand campaign reminds travelers of the spontaneous delights that wait on the road. RVshare empowers RV renters and owners to use their outside voices and welcome the nonconforming and uncomplicated moments of RV life, according to a press release.
“We’re thrilled to work with the brilliant minds at Copacino Fujikado to introduce our new brand campaign ‘Use Your Outside Voice,'” said RVshare Marketing VP Martijn Scheijbeler. “RVshare offers the liberty to go where you want, when you want to, without inhibition. Our team hopes this campaign, along with RVshare’s renewed brand identity, fuels inspiration for both RV aficionados and road trip enthusiasts alike to hit the open roads with RVshare.”
“It’s been a great journey developing this campaign with RVshare. ‘Use Your Outside Voice’ is all about stepping outside of your daily routine to savor the exhilarating moments people experience while traveling. We were inspired by the sheer number of options RVshare provides on their platform – allowing renters to choose from thousands of vehicles across the country – with so much at your fingertips, the opportunities for memories and adventure are endless,” said Copacino Fujikado CEO Scott Foreman.
Last June 9, RVshare debuted memorable campaign videos directed by Janssen Powers and the expert filmmaking team at Farm League. The new spots can be streamed on YouTube and social media and run in eight key markets across the country.
The brand has also introduced a striking new logo in tandem with the campaign, embodying the lively, inclusive spirit of RVshare. Watch the first of the video series here.
RVshare’s business has grown more than ten times in the past five years, and yet the popularity of RVing continues to rise. As interest in domestic destinations also rises, people are more motivated than ever to explore US destinations and experience outdoor travel.
Revenue from bookings on RVshare is up nearly 40% in 2022, compared to just last year, as the category gains momentum and enters the mainstream.
For more information on RVshare, visit https://rvshare.com.