The RV Industry Association (RVIA) will host a one-hour members-only webinar on Monday, Oct. 6, focusing on the demographics of Park Model RV owners. The session is designed to provide members with a detailed look at data and trends shaping this segment of the RV market.
The webinar will draw from the most recent Go RVing RV Owner Demographic Profile, a comprehensive study that tracks consumer behavior across the RV industry.
For this session, the emphasis will be on Park Model RVs, a product category that continues to gain attention among both buyers and industry stakeholders.
The event will give participants a deeper understanding of who Park Model RV owners are, the factors driving their purchasing decisions, and how they use their units. Organizers said these insights can support more informed strategies for product design, marketing, and business planning.
According to a News and Insights report of RVIA on September 16, Tim Reimer, vice president at Ipsos, will present findings from the demographic research. Ipsos partnered with RVIA and Go RVing to conduct the study, which surveyed RV owners across multiple categories to compile a comprehensive consumer profile.
Reimer will be joined by Bill Baker, RVIA’s vice president of membership and research. Also on the panel is Monika Geraci, senior director of public relations and communications at Go RVing.
The webinar is intended to help participants translate research findings into actionable strategies. By examining the characteristics and motivations of Park Model RV owners, companies may be able to identify new opportunities for growth within the category.
“This is a must-attend for anyone in the RV industry looking to better understand the Park Model RV consumer and capitalize on this growing market segment,” the event’s announcement indicates.
According to its website, Here’s your three-paragraph version, tightened for flow while keeping it professional and informative:
For 50 years, RVIA has served as a trade voice of the $140 billion RV industry. Headquartered in the Washington, D.C., area with additional offices in Elkhart, Ind., the association represents more than 500 manufacturers, suppliers, and aftermarket companies.
Collectively, its members produce 98% of all RVs built in the United States and about 60% of those manufactured worldwide.
The association plays a central role in uniting the diverse sectors of the RV industry, from manufacturers to component suppliers. By fostering collaboration, it ensures that the industry speaks with a strong, collective voice on issues that shape its future, including regulatory matters, consumer trends, and market opportunities.
