The RV Dealers Association (RVDA) has released its 2026 media kit and editorial calendar, offering industry partners detailed insights into advertising and marketing opportunities across its digital and print platforms.
The initiative aims to help suppliers and service providers reach top RV dealers nationwide.
The kit outlines topics featured in RV Executive Today, RVDA’s flagship monthly publication, and provides advertisers with digital rate structures and placement options.
The magazine is distributed in full color, both in print and digitally, to decision-makers at leading RV dealerships across the country.
Advertisers leveraging the media kit can also access the nation’s top dealers through cost-effective programs that include print ads, digital placements, and sponsored content.
The kit also highlights promotional opportunities via RVDA’s online platforms, including the association website and the Mike Molino RV Learning Center.
A new addition for 2026 is an ad retargeting campaign powered by Feathr, designed to extend advertisers’ reach beyond the magazine and websites.
According to a press release, January’s edition of RV Executive Today will focus on dealership training resources, offering guidance on educating staff and improving operational efficiency. February will highlight marketing strategies for dealerships, including the Go RVing advertising campaign.
March will cover RV components, chassis and service topics, as well as updates from distributors, suppliers, and social media strategies relevant to the retail sector.
April’s issue will explore finance and insurance operations within dealerships and discuss RV rental strategies.
In May, technology integration and innovative products and services for dealers will be featured, helping dealerships identify tools to enhance operational and sales performance. June is designated as a special benchmarking issue, offering dealer revenue and expense ratios to support data-driven decision-making.
July’s edition will examine effective sales techniques and customer follow-up practices that can increase retention and revenue. August will provide a preview of the 2026 RV Dealers Convention/Expo, scheduled to take place at Paris Las Vegas.
September will present results from an end-of-summer RV dealers survey and offer an update on the upcoming convention. October’s issue will spotlight new RV products, methods for reaching future buyers, and additional convention updates.
In November, the magazine will recap the Elkhart Open House and provide another convention update, while a special on-site convention program issue will accept advertising only from exhibitors and sponsors attending the 2026 convention/expo.
December will conclude the year with an interview of the incoming RVDA chairman and a wrap-up of the association’s annual convention activities. The media kit ensures advertisers can align campaigns with the editorial focus of each issue.