The RV Dealers Association (RVDA) has extended its endorsement of Trader Interactive’s RV Industry Data Program, offering RVDA members discounted rates on RV market insights.
Through the collaboration with Statistical Surveys (SSI) and RV Trader, dealers gain access to data-driven tools designed to improve marketing strategies and inventory management. This extension continues to provide RV dealers with information about RV buyer demographics, shopping behaviors, and sales trends.
Trader Interactive’s program delivers key market insights that help dealers optimize their approach, including data on RV registrations, and sales trends. With access to this comprehensive data, dealers are better equipped to make informed decisions that enhance their operations. The program also includes features like data visualization and analytics.
According to a press release, RVDA President Phil Ingrassia highlighted the program’s importance, stating, “Trader Interactive brands are the industry’s go-to source for accurate RV consumer and retail data. This program and discount provide RV dealers with valuable retail information, enabling them to set up a data-driven approach to increase sales, capitalize on market opportunities and help them succeed in growing their business.”
In addition to the data tools, Trader Interactive also offers educational materials, including webinars and market reports.
Kristen O’Hara, RV OEM director at RV Trader, emphasized how the data program supports dealers in understanding their target audience, noting that “RV Trader enables dealers to reach a nationwide audience of high-intent buyers while providing critical insights into consumer search behavior.”
John Ryneska, senior sales manager at SSI, also underscored the value of data in helping RV dealers stay competitive. “Statistical Surveys empowers RV dealers with comprehensive, accurate data that helps them stay ahead in an evolving market. Our insights into RV buyer demographics, sales trends, and regional registration data enable dealers to make data-driven decisions that boost efficiency and drive growth,” Ryneska explained.
For more information about the RVDA, visit rvda.org.