RV Trader Chief Sales Officer Paige Bouma will be presenting a special webinar on Thursday, July 20 at 2 p.m. Eastern to review the data and insights collected in RV Trader’s 2023 Consumer Trends Report.
The webinar, a joint effort with the RV Dealers Association (RVDA), is open for registration to RV dealers who are interested in understanding the consumer behaviors driving the market in 2023.
The webinar will provide exclusive data collected during the second quarter of this year, offering dealers valuable insights to help drive more sales through the rest of the selling season.
Topics to be covered include data-backed marketplace trends around top consumer searches, consumer personas, key insights on RV buyers’ most valuable research tool, which seasons ranked highest for RV purchases, consumers’ biggest pain points, and how to tackle them in your dealership, and the buying demographic who has seen the most growth year to date.
RVDA endorses Trader Interactive’s RV Industry Data Program, available through Statistical Surveys. Trader Interactive is the parent company of RVDA-endorsed retail data provider Statistical Surveys and RV Trader.
According to a press release, RV Trader will also be conducting workshops at the upcoming RV Dealers Convention/Expo in November.
RVDA President Phil Ingrassia has expressed that this is a great opportunity for dealers and their employees to see what’s driving consumer buying decisions right now. RV Trader’s position as a leading consumer-facing website combined with powerful Statistical Surveys retail data gives Paige unique insights into the RV market.
Statistical Surveys’ RV Industry Data Program provides dealers with information about today’s RV buyer such as demographics, shopping behaviors, and purchase journeys. New and used unit registration information is available for all 50 states and dealer data is currently available for 34 states.
RV Trader is the industry-leading marketplace for buying and selling new and used RVs, including Class A, B, and C vehicles, as well as campers and trailers, with more than 6.9 million monthly visitors.
A comprehensive suite of digital marketing products and solutions means dealers listing inventory through RV Trader increase their visibility, generate customer connections, drive sales, and maximize profits.
Through the exclusive lead manager and lead enrichment tools, dealers have access to a unified lead management system along with in-depth performance data and insights all in one convenient place. RV Trader is a division of Trader Interactive and belongs to the well-known “Trader” family of linked brands.
The upcoming webinar by RV Trader’s Paige Bouma presents an invaluable opportunity for RV dealers to gain insights into the current consumer trends in the RV market. The data and insights from the 2023 Consumer Trends Report can help dealers understand the market dynamics and strategize their sales efforts accordingly.
To register for the webinar, visit https://pages.rvtrader.com/rvtrend23. For more information, visit www.RVTrader.com.