The RV Industry Association (RVIA) is urging industry members to take a proactive role in media engagement this winter as travel trends surge nationwide.
With 28 million Americans planning to go RVing this winter—a 33% increase from last year—the association says now is the time to highlight RV travel as a flexible and reliable vacation option.
According to the RVIA’s latest Travel Intentions survey, RV travel continues to resonate with Americans seeking control and comfort amid ongoing travel uncertainties.
The association said this growing interest presents a timely opportunity for businesses and organizations across the RV ecosystem to shape how the lifestyle is portrayed in the press.
To help industry members capitalize on this momentum, RVIA’s public relations team has provided strategic recommendations aimed at increasing RVing visibility in national and local media.
The effort is part of a broader initiative to position RVing as a premier travel choice during the holiday and winter season.
According to a News and Insights report of RVIA on November 6, the association’s communications guidance also encourages leveraging ambassadors and influencers to share authentic stories that highlight the benefits of RV travel.
By offering quotes, photos, and personal experiences, these individuals can demonstrate why they prefer RVing over traditional modes of travel.
The association also recommends that members pitch compelling story angles tied to winter adventure and seasonal travel trends.
Examples include promoting RVing in colder climates as “the adventure you didn’t know you needed” while emphasizing comfort, preparedness, and safety.
Go RVing also continues to serve as the industry’s educational and inspirational resource for consumers. Its winter travel materials—such as packing lists, camping tips, and campground directories—can be valuable tools to share with media outlets and prospective travelers.
In addition to using these resources, members are encouraged to incorporate timely data points into their outreach. Lower-than-average gas prices, according to GasBuddy, further support the appeal of winter RV trips by making them more affordable.
Targeting the right media is another key component of the association’s strategy. RVIA suggests identifying local TV and radio stations, newspapers, and travel bloggers, as well as connecting with national programs like “Good Day” or “Good Morning” affiliates to amplify reach.