RoverPass has released The Campground Marketing Playbook, a new resource designed to help campground and RV park owners increase online visibility and drive guest engagement.
Tailored specifically for campground operators, the guide provides real-world marketing strategies that reflect how today’s travelers choose destinations.
Topics include social media consistency, encouraging guest reviews, and converting on-site events into referral opportunities.
“Marketing a campground today isn’t about gimmicks. It’s about being found, being clear, and showing guests what to expect,” said Michelle Smith, CEO of RoverPass.
“This guide is a response to what we hear from our customers every day. They want to market smarter, but don’t have time to sort through vague advice or long manuals. They need tools that match their reality,” Smith noted.
The guide also includes sections on search engine optimization, email marketing, online review management, social media content planning, and event promotion.
It also offers guidance on producing short-form video, encouraging user-generated content, and managing image consent.
“We’ve built this guide to be simple but not simplistic,” said Melisa Chand, director of marketing at RoverPass. “These are strategies based on what we know works, not just what sounds good in theory. Campground owners are juggling a lot, so we wanted to create something that’s clear, helpful, and actually doable.”
Unlike high-level marketing resources, the Campground Marketing Playbook focuses on actionable tips that owners can implement quickly. Whether it’s posting a monthly blog, repurposing guest photos, or hosting a small on-site event, each tactic is designed to be immediately useful.
The guide is available now, and campground owners can request a copy by filling out a form on the RoverPass website. For more information about The Campground Marketing Playbook or to request a copy, visit RoverPass.com.