Rossmönster, a manufacturer of purpose-built adventure vehicles, has appointed Timothy Morgan as its new chief revenue officer, marking a step in the company’s growth strategy.
Morgan brings over two decades of experience in the recreational vehicle (RV) industry, having held key roles in sales, business development, and strategic leadership across various companies.
Morgan’s journey in the RV sector began early, with his first role at a family-owned dealership where both his father and grandfather worked. His years at the dealership gave him firsthand exposure to the nuances of customer service and vehicle maintenance.
By the time he was 18, Morgan had moved into sales, honing his understanding of customer needs and market trends, particularly at Giant RV.
Morgan’s ability to build relationships and drive revenue growth stood out, leading to his most recent position at Storyteller Overland. During his five-year tenure, Morgan played a key role in expanding the company’s dealer network and fostering industry partnerships.
The appointment of Morgan as chief revenue officer aligns with Rossmönster’s ongoing efforts to expand its market reach.
In a statement, Luke Farny, CEO of Rossmönster, expressed enthusiasm about Morgan’s addition to the leadership team.
“We are excited to have Morgan join our leadership team. His deep roots in the RV industry, proven track record in revenue generation, and commitment to excellence align perfectly with our mission to deliver unparalleled adventure experiences to our customers,” Farny said in a press release.
Morgan’s role as chief revenue officer will involve overseeing sales strategies, business development, and customer relations. His focus will be on enhancing Rossmönster’s dealer presence and implementing customer-centric innovations to improve the buying experience.
