Rollick on August 18 announced that it has partnered with Dealer Spike to integrate RollickEngage into the latter’s Certified Partner Program, giving dealers expanded digital retailing options.
The collaboration aims to streamline lead generation and consolidate multiple tools into a single solution, according to a press release from Rollick.
The move reflects a growing industry trend toward simplifying dealership software and digital retailing platforms.
Dealer Spike’s Certified Partner Program allows dealers to add third-party product scripts to websites and mobile experiences once they are validated for security and performance.
The company stated that approved scripts support stronger website performance, maintain data protection protocols, and ensure compliance with privacy standards.
Rollick provides software solutions for manufacturers and dealerships in the RV, powersports, marine, and outdoor power equipment industries.
According to Rollick, its SaaS offerings include lead management, digital retailing, post-sale customer experience, and marketing automation tools.
The company also operates an outdoor recreational vehicle buying marketplace for affinity groups including Sam’s Club, U.S. Bank, AAA, and more.
Dealer Spike reported that it works with more than 200 OEMs and over 8,000 dealers, while Rollick stated it partners with more than 150 OEMs and 4,000 dealers.
Both companies said the integration is intended to help dealers adopt high-performing tools without additional administrative burdens.
What It Means for RV Dealers
For RV dealers, the addition of RollickEngage to Dealer Spike’s Certified Partner Program could reshape how customer leads are captured, managed, and converted into sales.
By consolidating multiple digital tools into a single workflow, dealerships may be able to reduce administrative costs and simplify their digital operations.
The partnership also carries potential compliance benefits, as Dealer Spike emphasized that certified scripts automatically align with evolving data privacy and security standards.
This could lower risk for dealers while ensuring customer information is managed responsibly.
Improved website performance is another operational outcome, as validated scripts are optimized to enhance speed and functionality. For dealers, this may help retain prospective buyers online and shorten the sales cycle.
In addition, Rollick’s marketing automation tools could enable dealerships to align their sales efforts more effectively with consumer demand, creating new opportunities to strengthen customer engagement and retention.
Additional information about Dealer Spike’s Certified Partner Program is available on Dealer Spike’s website, while details on Rollick’s offerings can be found on Rollick’s website.