“Outwired,” a brand-new weekly live show delivering candid, data-backed commentary to the RV park, campground, and glamping industry, will debut on February 5 at 4 p.m. EST. Hosted by industry veterans Brian Searl (Insider Perks), Scott Bahr (Cairn Consulting Group), and Greg Emmert (Camp Strategy), “Outwired” promises an unvarnished look at how AI, tech innovations, and data-driven strategies are reshaping outdoor hospitality today—and tomorrow.
“We’re not here to echo the same watered-down perspectives,” says Brian Searl, founder & CEO of Insider Perks. “Outwired” is about real talk. If something’s controversial, we welcome it. That raw honesty is what drives progress.
Why “Outwired” Is Different
- Unfiltered Discussions: No corporate fluff or sanitized soundbites—just direct, honest dialogue on the issues impacting park operators right now.
- Data-Backed Perspectives: Scott Bahr brings 25+ years of market research expertise, ensuring every hot take is anchored by credible stats and market insights.
- Real-World Solutions: Greg Emmert, with three decades of ownership and operational experience, shares tangible, battle-tested advice for improving guest experiences and operational efficiency.
- Weekly Live Format: Broadcasting live keeps the conversation fresh and interactive. Viewers can pose questions, challenge the status quo, and engage in real time.
“We’re sifting through mountains of data each week,” notes Scott Bahr, president of Cairn Consulting Group. “Our goal is to show campground owners and operators how to use that data, from revenue management to guest satisfaction metrics, for decisions that actually stick.”

Who Should Tune In
- RV Park Owners & Operators looking for unfiltered insights and actionable strategies to boost revenue and refine operations.
- Glamping Entrepreneurs eager to leverage AI, digital marketing, and cutting-edge tech to stand out in a fast-evolving market.
- Industry Professionals—consultants, investors, marketers—seeking authentic dialogue that digs deeper than surface-level chatter.
“After 30 years in this business, I’m done tiptoeing,” shares Greg Emmert, co-founder of Camp Strategy. “‘Outwired’ is the space to share what really works—and what doesn’t—so owners can stay ahead of guest expectations.”
Show Details
- Premiere Date: February 5, 2025, at 4 p.m. EST
- Where to Watch: Live on stayoutwired.com and LinkedIn (with additional platforms rolling out soon).
- Where to Listen: Audio episodes will be released on top podcast networks for on-the-go listening.
For more information or media inquiries, please contact Brian Searl at (216) 232-3105 or via email at [email protected].
About the Hosts
- Brian Searl is the founder & CEO of Insider Perks, an AI automation and marketing agency specializing in outdoor hospitality. He has worked with over 500 campgrounds since 2009 and also hosts MC Fireside Chats, a weekly podcast covering industry trends. He also owns Modern Campground, a news website for the industry.
- Scott Bahr is the president of Cairn Consulting Group, established in 2014. With over 25 years of market research experience, he has contributed to major brands like KOA Campgrounds, Caesars, and Orvis. His firm publishes the annual North American Camping and Outdoor Hospitality Report.
- Greg Emmert, co-founder of Camp Strategy, has spent 30 years owning and operating award-winning private and franchise parks. He offers hands-on expertise in translating guest experience insights into viable, growth-oriented strategies.