AutoCamp Asheville Debuts as Hilton Partnership Expands Outdoor Hospitality Reach
AutoCamp welcomed its first guests this month to a new glamping resort situated along the French Broad River in Asheville, North Carolina. The property is located approximately 15 minutes from downtown Asheville and offers 67 distinct accommodations near Great Smoky Mountains National Park and the Blue Ridge Mountains.
This opening represents the latest expansion of an exclusive partnership between AutoCamp and Hilton. Guests can book stays through Hilton’s reservation system or the Hilton Honors app, with nightly rates starting around $201 or approximately 70,000 points.
The resort features 55 custom-designed Airstreams, two classic cabins, four BaseCamp Suites, and six Bambi Suites. Each unit includes private fire pits and grills to blend traditional camping rituals with hotel-caliber comfort.
The 5,000-square-foot Clubhouse serves as the central hub, housing a dining concept called The Kitchen and a general store. Amenities also include an all-season outdoor plunge pool and electric vehicle charging stations.
Curated guest programming at the site includes sunrise yoga, culinary workshops, and guided mountain excursions. Through the Hilton partnership, Hilton Honors members can earn and redeem points while receiving on-property benefits like complimentary firewood and s’mores kits.
The expansion comes as major hospitality brands increasingly move into the outdoor segment. According to the Hilton 2026 Trends Report, surveyed travelers identified spending time in nature as a top motivator for leisure trips this year.
Other industry giants are also placing strategic bets on experiential lodging. Marriott launched an outdoors-focused collection last October, and Hyatt secured an exclusive partnership with Under Canvas in 2024.
Bobby Molinary, chief development officer for select brands at Marriott, noted that the outdoor hospitality space is a “really popular and growing space” with “a lot of interest.” This mainstream validation suggests sustained investment and consumer demand for nature-focused experiences in the years ahead.
The debut of AutoCamp Asheville is significant for the industry because it demonstrates how major hotel loyalty programs and brand standards are being integrated into the glamping sector. For park owners and operators, this trend highlights the growing importance of diverse distribution channels and high-end amenities in capturing a broader demographic of mainstream travelers.