The National Association of RV Parks and Campgrounds (National ARVC) announced the release of the 2023 Outdoor Hospitality Industry Benchmarking Report. This comprehensive report delves deep into the current state of park operations across the United States, offering park owners and outdoor hospitality operators invaluable insights to gain a competitive edge.
The 2023 Outdoor Hospitality Industry Benchmarking Report is more than just a collection of statistics; it’s a narrative that encapsulates the very pulse of the industry. For park owners, this report presents a unique blueprint to unlock the hidden potential residing within regional distinctions, transforming them into strategic advantages for sustainable success.
What sets this report apart is its particular relevance to small business owners. Historically, such critical information has been primarily accessible to corporately owned or branded parks, leaving independent park operators without the resources they need. However, the majority (78%) of parks and campgrounds fall into the category of individual, independently owned small businesses.
The report’s focus on employment practices and salary structures is especially noteworthy, providing answers to questions like, “What are other parks in your area paying their best employees, and how does it compare with what you’re paying?” These insights offer park owners the guidance required for more effective recruitment, ensuring the attraction and retention of the best talent.
For instance, the report reveals that 75% of parks find it necessary to pay above minimum wage to secure the right talent. Moreover, a substantial 42% of parks report needing to pay substantially higher than the minimum wage, often exceeding it by $3 or more, to ensure they attract and retain qualified employees.
David Basler, chief strategy officer for National ARVC, underscores the report’s significance, emphasizing that it empowers outdoor hospitality businesses with insights to make sound business decisions. National ARVC’s mission is to support its members and the industry as a whole, and this report stands as a testament to that mission.
For those eager to delve deeper into the report and gain insights from industry thought leaders, there’s an opportunity to attend a panel discussion at OHCE2023, with David Basler moderating the session. Attendees will gain exclusive access to data from the most comprehensive research reports in the outdoor hospitality industry, reviewed by some of the field’s foremost experts.
Additionally, the 2023 Generational Camping Report will be officially launched at OHCE2023 on November 7, followed by the 2024 Outdoor Hospitality Industry Outlook Report in early December.
The 2023 Outdoor Hospitality Industry Benchmarking Report is set to revolutionize decision-making and business strategies in the outdoor hospitality industry. For campground and RV park owners, this report provides a vital resource to remain competitive, adapt to industry trends, and make informed choices about employment practices.