One&Only Resorts plans to welcome guests to its first U.S. and first alpine property, One&Only Moonlight Basin in Big Sky, Montana, on Nov. 18, 2025, with bookings already open on the resort’s Moonlight Basin page.
The debut underscores growing demand for premium, four-season mountain stays—pressure that could reshape pricing strategies, amenity investments and guest expectations across campground, RV park and glamping operations nationwide.
The retreat occupies 240 acres inside the 8,000-acre Moonlight Basin community and will feature 73 rooms and suites, 19 standalone villas or cabins, and 62 branded residences.
Olson Kundig designed the buildings with floor-to-ceiling glass and locally inspired art, reinforcing the brand’s ultra-luxury positioning.
For operators watching their own footprints, the project also illustrates how clustered lodging pods, locally milled timber and dark-sky exterior lighting can protect wildlife corridors, slash freight emissions and preserve stargazing—practices that translate to smaller budgets as easily as they do to high-end resorts.
Winter is the headline act: guests will ski directly to Big Sky Resort, board a private One&Only Gondola to the Madison Base. An eight-seat D-Line chairlift doubles uphill capacity.
Park owners seeking steadier off-peak cash flow can borrow several tactics from that playbook—winter-proof water lines and bathhouses, bundle lift tickets or snowshoe rentals into nightly rates, and apply dynamic pricing to entice first-time cold-weather travelers.
When the snow melts, hiking, fly-fishing, mountain biking and golf extend the season, reinforcing the year-round revenue model.
Six dining venues are planned, including a modern Japanese restaurant from chef and former professional snowboarder Akira Back slated for winter 2026. The public-access One&Only Sky Lodge already showcases locally sourced dishes at its restaurant and bar, The Landing.
Announced wellness amenities include an indoor pool, a fitness center, a private alpine-lake beach, and the first Chenot Spa in the United States.
The upscale arrival is expected to lift average daily rates across the region and heighten guest appetite for curated experiences such as guided fly-fishing or fat-bike tours—services many outdoor hospitality businesses can add without overhauling core infrastructure.
For operators planning next steps, bundle high-margin guided experiences to smooth seasonal revenue, upgrade heated water lines and draft a snow-removal plan before experimenting with winter rates, and use dark-sky lighting and clustered site layouts to trim maintenance while enhancing the guest experience.
With reservations already flowing and opening day less than a year away, One&Only Moonlight Basin signals more luxury brands will likely target rural recreation hubs. Which four-season upgrades make the most sense for your property?