Kampgrounds of America Inc. (KOA) has announced the promotion of Kim Wootteon to the position of Vice President of Commercial Strategy.
In this role, Wootteon will oversee local marketing, revenue management, and franchise business development, focusing on optimizing growth for the company.
As per KOA’s press release, Wootteon’s extensive experience in revenue management and marketing within the campground and hotel industries makes her well-suited for this role.
Her past work at Blue Water Development Corp and The Grand Hotel and Spa has equipped her with the knowledge to maximize profitability and develop proven hospitality concepts and innovative tactics.
In her previous role as senior director of marketing and revenue management for the Owned and Operated Assets of KOA (OAK), Wootteon led a talented team of marketers and revenue managers. With her promotion, she will lead local strategy and initiatives across the organization.
KOA’s Chief Operating Officer, Darin Uselman, expressed confidence in Wootteon’s new role, stating, “Kim has a disciplined approach that has brought impressive results to our owned portfolio,”
“She has helped build proven processes we are eager to implement and continue developing for the greater KOA brand. We’re growing quickly, and Kim’s new holistic focus on commercial strategy will continue that growth,” Uselman added.
Wootteon’s promotion comes at a time of accelerated growth for KOA, with the company experiencing consistent expansion over the last decade. This growth has been primarily driven by the company’s franchise owners and operators of private campgrounds across North America.
Wootteon’s new role is significant for private campground owners and operators, as she will be responsible for franchise business development. She hopes to set up the company and local owners for success by collaboratively sharing best practices and processes.
In her new role, Wootteon will evaluate market opportunities, analyze local competitive landscapes, and review historical market data and revenue trends to optimize activities and growth. With her proven processes and innovative tactics, she is expected to continue driving the ongoing growth of KOA and its franchise owners and operators.
“I am excited for the opportunity to bring the success we’ve achieved in OAK to our franchise partners,” Wootteon said.
“By collaboratively sharing best practices and processes, we’re setting up our company and local owners for success.”
ABOUT KAMPGROUNDS OF AMERICA
Kampgrounds of America, Inc. (KOA), has been the definitive leader in outdoor hospitality for more than 60 years. United under the mission of “connecting people to the outdoors and each other,” the company consists of two unique brands: KOA and Terramor Outdoor Resorts.
KOA, the world’s largest system of privately owned, open to the public campgrounds, consists of more than franchised and owned campgrounds. With unrivaled brand visibility, KOA offers campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology.
Terramor Outdoor Resorts, a glamping venture, opened its first flagship property in Bar Harbor, Maine in 2020. Translated to “Love of Land,” the brand focuses on delivering a refined and upscale outdoor experience. For more information, visit KOA.com.
I’m delighted about Kim Wootteon’s appointment as VP of Commercial Strategy at KOA. Her extensive experience in revenue management and marketing will definitely drive innovation and success in the franchise network. Leading the development of hospitality concepts and tactics, she’s set to optimize activities and foster continued growth. How do you envision her role impacting the campground and hotel industries at KOA?