Kampgrounds of America, Inc. (KOA) has recently clinched two coveted franchise satisfaction awards, affirming its pioneering role in the outdoor hospitality industry.
These accolades, awarded by Franchise Business Review, place KOA in an exclusive league, making it the only hospitality provider to feature on both the “Most Innovative Franchises” and “Top Franchise Culture” lists.
Franchise Business Review, a research firm, stands as a beacon for objective franchisee satisfaction assessments. Their unique approach evaluates franchises exclusively based on franchisee contentment and performance. In a survey that spanned over 36,000 franchise owners representing more than 360 leading franchises, KOA’s unwavering commitment to excellence set it apart.
The “Most Innovative Franchises” list highlights franchises that have a profound commitment to creativity and innovation.
Franchisees were asked about their perceptions of their franchise’s creative aspects, innovative projects, and the leadership’s vision for the brand’s future. For KOA, innovation isn’t merely a buzzword; it’s a core value that has yielded groundbreaking projects such as the “Campground of the Future.” This visionary initiative redefines the camping experience, introducing forward-thinking amenities like sky decks, energy-efficient main buildings, recharging stations, solar fields, and the groundbreaking KOA Signature Site.
Toby O’Rouke, the CEO and president of Kampgrounds of America, Inc., emphasized that, “True innovation isn’t just about introducing new products or services; it’s a mindset that permeates every aspect of our organization. At KOA, we are committed to continuously evolving, pushing boundaries, and redefining the camping experience for generations to come.”
KOA’s recognition on the “Top Franchise Culture” list underscores its dedication to fostering a strong company culture. The evaluation encompassed 17 unique areas contributing to a robust culture, including leadership, core values, franchise community, and engagement. KOA’s commitment to nurturing a culture rooted in its venerable 60-plus-year legacy of valuing entrepreneurship is evident through collaborative platforms like its Franchise Review Committees, Brand Positioning Committees, KOA Convention, and 20 groups.
Darin Uselman, the chief operating officer of Kampgrounds of America, Inc., succinctly summarized their approach, stating, “KOA’s growth is deeply anchored in our franchise culture. We believe each campground is unique, and collectively we are better together. Nurturing this synergy within our franchise system is at the heart of our winning approach.”
The significance of these accolades reverberates not only within KOA but also across the entire campground and outdoor hospitality industry. KOA’s accomplishments set a high standard for innovation, service, and culture, ultimately benefitting campground, glamping, and RV park owners, as well as outdoor hospitality operators.