Blue Metric Group (BMG) has acquired the Branson KOA Holiday in Missouri and outlined a capital improvement plan focused on amenity expansion and infrastructure modernization, according to a December 16, 2025, press release from Kampgrounds of America, Inc. (KOA).
The acquisition marks a strategic entry for BMG into the Branson market, with immediate plans to upgrade guest accommodations and extend the property’s operational capabilities through the shoulder seasons.
Located near Table Rock Lake and the Ozark Mountains, the campground currently offers RV sites, cabins, and standard amenities such as a pool and camp store.
BMG, led by Managing Partner John Cascarano, intends to reposition the asset by introducing new revenue-generating features and upgrading utility infrastructure.
“The Branson KOA Holiday checks every box, strong fundamentals, loyal guests, and incredible potential for thoughtful upgrades that elevate the experience,” said Cascarano, who now serves as the owner of the Branson KOA Holiday.
Planned Capital Improvements
The new ownership has detailed a multi-phase improvement strategy.
A central component of the plan is the introduction of a “Basecamp” concept, which will feature shaded gathering areas, games, and rotating food trucks or live entertainment. This addition aims to centralize guest social activity and increase on-site engagement.
Infrastructure upgrades include the installation of fiber-backed Wi-Fi, addressing a growing demand for high-speed connectivity in outdoor hospitality.
BMG also plans to modernize the bathhouses and laundry facilities.
Future accommodation expansion includes the addition of glamping units, specifically safari tents and tiny cabins, alongside upgrades to existing Deluxe Cabins and patio RV sites.
Operational and Local Strategy
Beyond physical improvements, BMG plans to adjust the park’s operational model to capture revenue outside the traditional peak summer months. The strategy includes hosting shoulder-season events and targeting group stays to extend the tourism season.
The ownership group also stated plans to collaborate with local attractions and restaurants to create packages for guests. This approach aligns with broader industry data regarding camper spending.
According to KOA’s Camping and Outdoor Hospitality Report, referenced in the press release, campers injected $61 billion into local economies in 2024, with 27% of campers expressing interest in food tourism.
Implications for Park Operators
The acquisition and subsequent development plan for the Branson KOA Holiday illustrate a shifting focus in campground valuation, where potential for ancillary revenue drives investment.
For operators, the move to install “Basecamp” areas with food trucks and entertainment signals that modernizing a park requires creating communal experience zones, rather than solely maximizing site density.
BMG’s focus on fiber-backed Wi-Fi as a primary capital expenditure highlights that high-speed internet is no longer an optional amenity but a critical utility required to maintain occupancy, particularly for guests blending work and leisure.
Additionally, the strategy to actively program shoulder-season events suggests that operators in seasonal markets are increasingly viewing season extension as a necessary operational lever to offset fixed costs.
By integrating with the local economy through vendor partnerships, parks can leverage regional tourism draws to maintain booking momentum when weather-dependent demand softens.