Tune in to an exhilarating episode of MC Fireside Chats on August 30 at 2pm EST. We’re bringing together luminaries from various facets of outdoor hospitality and recreation to provide you with the freshest news and invaluable insights. Don’t miss out on this engaging conversation!
Hosts Brian Searl will be joined by a stellar lineup of industry experts: Jason Whiting president of Pentor Recreation, Nicholas and Courtney Denaro owners of The Ridge Campground in Digby and Scott Hubble, CEO of nuCamp RV
Jason will delve into the intricacies of their RV parks in Canada, spotlighting two distinct categories. Meanwhile, Nicholas and Courtney will introduce the newest upgrades to their amenities and highlight their latest ventures. Lastly, Scott will illuminate the company’s recent breakthroughs and provide insights into their business direction.
Gear up for a captivating dialogue that will illuminate the newest trends, breakthroughs, and exhilarating advancements in outdoor hospitality and recreation. Seize this chance to garner invaluable perspectives from these distinguished leaders.
August 23rd Episode Recap
In a recent episode of MC Fireside Chats, host Brian Searl brought together a panel of experts from the RV industry to discuss various trends and insights. The panel included recurring guests Shane Devenish from CRVA and Phil Ingrassia from RVDA Special guests Deryle Jensen from RV Wheelator, and Jeremy Greene from RVIA also joined the episode.
Shane Devenish from CRVA highlighted the importance of understanding the consumer’s perspective. He emphasized that while the industry has its terminologies, it’s crucial to align with the language consumers use, especially when they’re searching online.
Phil Ingrassia from RVDA touched upon the changing dynamics of the RV market. He discussed how the industry’s terminology might not always resonate with the consumers, especially those new to RVing. The key is to bridge the gap between industry jargon and consumer language.
Deryle Jensen from RV Wheelator brought a unique perspective to the table. He discussed his business model, which offers a different niche in the RV market. Deryle emphasized the importance of understanding customer needs and adapting accordingly.
Jeremy Greene from RVIA emphasized the importance of understanding and adapting to the terminology that consumers use when searching for RVs online. He pointed out that while the industry has specific terms, consumers might use different or colloquial terms.
Jeremy highlighted a specific example: while the industry might refer to certain vehicles as “type B motorhomes,” consumers might search for “van campers.” This trend underscores the importance of aligning industry language with consumer search habits.
Another significant trend Jeremy touched upon is the increasing number of people looking to work from the road. This shift in work culture has implications for the RV industry, especially in terms of the amenities and facilities they offer.
Delving deeper into this trend, Jeremy shared that a recent survey showed that 19% of respondents have worked from an RV in the last 24 months. Furthermore, almost 30% are considering doing it in the next year.
This trend towards remote work from RVs indicates a need for these vehicles to be better equipped for work. This includes having dedicated office spaces and the necessary amenities to facilitate remote work, ensuring a seamless work experience for users.
Throughout the discussion, the importance of data in understanding consumer behavior and trends was evident. Jeremy’s insights, backed by surveys and research, provided a clearer picture of where the industry is headed.
The panel discussion underscored the need for the RV industry to be agile and responsive to changing consumer behaviors. Whether it’s adapting to new terminologies or equipping RVs for remote work, staying ahead of trends is crucial.
The MC Fireside Chats episode provided valuable insights into the RV industry’s future, with each speaker bringing their unique perspective. As the industry continues to evolve, such discussions become essential in navigating the road ahead.
About MC Fireside Chats
MC Fireside Chats is a weekly show devoted to the outdoor hospitality industry. The show is hosted by Brian Searl, the founder and CEO of Insider Perks and Modern Campground.
Airing live every Wednesday at 2 p.m. (ET), MC Fireside Chats features guests from the camping and RV industry who share their take on the current state of the camping, glamping, and RVing sectors as well as upcoming innovations in RV parks, campgrounds, outdoor resorts, glamping, and the RV industry.
To listen to previous episodes of MC Fireside Chats, visit: https://moderncampground.com/mc-fireside-chats/