Marriott International has launched Marriott Bonvoy Outdoors, a digital platform designed to help travelers plan outdoor-focused trips and book accommodations tied to adventure activities.
The initiative was introduced alongside the company’s new Outdoor Collection brand and a 10-million-point giveaway in partnership with adventurer Dylan Efron.
The platform consolidates travel planning by allowing users to search destinations based on activities rather than location alone. It covers more than 450 hotels, 50,000 Homes & Villas, and curated tours and activities across categories such as skiing, hiking, biking, scuba diving, surfing, fishing and paddle sports.
The goal is to simplify trip planning for travelers who often find the process overwhelming and who tend to revisit familiar destinations. By integrating lodging with outdoor activities, the company is positioning itself to capture demand from travelers seeking adventure-driven experiences.
Alongside the platform, Marriott introduced the Outdoor Collection by Marriott Bonvoy, a curated portfolio of accommodations designed for nature access.
The collection features cabins, boutique hotels, and other lodging options located near national parks, coastlines and other outdoor destinations.
Each property in the Outdoor Collection is positioned as offering basic amenities expected by hotel guests, including beds, hot water and private restrooms, combined with proximity to natural settings.
As part of the launch, Marriott also introduced the Drop Pin Challenge, a real-world treasure hunt across 20 outdoor destinations in the United States and Canada. The campaign, led by Efron, offers travelers the chance to earn Marriott Bonvoy points by finding and scanning map pin markers placed in select locations.
The company said the first 50 eligible people to scan each pin can earn 10,000 points, with a total of 10 million points available. Efron initiated the challenge with the first pin drop near Big Bear Lake, Calif.
“We built Marriott Bonvoy Outdoors to help people, whether that’s cresting a mountain trail, catching the perfect wave, or simply finding quiet under the stars,” Peggy Roe, executive vice president and chief customer officer, Marriott International, said in a press release.
“Travel is at its best when it speaks to who we are and what we love. It’s about reconnecting with yourself and the people you love in the places that inspire you most,” Roe added.
Roe added that the Outdoor Collection, the curated Marriott Bonvoy Moments, and promotions like the Drop Pin Challenge are intended to expand beyond lodging and deliver experiences that resonate with travelers.
The inaugural brands within the Outdoor Collection are Postcard Cabins and Trailborn Hotels. Postcard Cabins offers more than 1,200 Scandinavian-inspired cabins in 29 U.S. locations, typically within two hours of major cities. Amenities include private fire pits and access to trails, lakes and stargazing opportunities.
Trailborn Hotels, meanwhile, operates boutique properties in locations such as the Blue Ridge Mountains, the Grand Canyon and Wrightsville Beach, N.C. These properties combine design-forward accommodations with curated dining and cultural programming, as well as guided excursions.
Marriott Bonvoy Outdoors also includes a partnership with Outside Interactive, aimed at developing exclusive Marriott Bonvoy Moments. Initial offerings include guided hikes along the Kauai coastline in Hawaii, kayaking in Hanalei Bay, and snorkeling in Belize.
Featured image by Marriott International, Inc.