Seventy percent (70%) of those who camped last year plan to do so again in 2022, according to the KOA Monthly Research Report – January Edition.
Outlook for this year’sindustry growth is looking good, with 22% of their trips three to five months in advance, according to a release.
KOA’s Monthly Research Reports provide a timely snapshot that builds upon the findings of North American Camping Report released each April., Inc’s (KOA) annual
“has become the preferred way to enjoy the over the past year, and our research indicates that will continue,” said KOA Chief Marketing Officer Whitney Scott.
“It’s encouraging to see intent toremaining strong in 2022 with both veteran and new markets.”
The report showed that mostare their trips at least a month in advance. Twenty-two percent (22%) are three to five months prior to their journey, while 20% of book one to two months in advance. Meanwhile, 17% prefer to book their trip a full six to 12 months before their .
“It’s no surprise that moremean more advanced ,” Scott said. “Our advanced are up over 51% over 2021 numbers. While it’s certainly possible to reserve great on short notice, we are seeing the window lengthen. As an organization, KOA.com is adapting to the demand by making sites in regions easier to find and easier to book.”
This year, factors impactingplans – whether positively or negatively – include rising COVID cases (33%) and weather conditions (28%). However, 29% of say nothing is changing their plans for the year.
This month alone, 4.24 million households plan toto start the year.
To view the full findings of the KOA Monthly Research Report – January Edition, past and future editions, and review the research methodology, visit the KOA Press Room.
Kampgrounds of America, Inc. (KOA) is the world’s largest system of open-to-the-public with 525 locations across the U.S. and Canada united under the mission of “connecting people to the and each other.” The industry leader in outdoor hospitality, KOA’s family of brands – KOA Journey, KOA Holiday, and KOA Resort – offer sites and designed for every type of experience. In addition to unrivaled brand visibility, KOA offers owners unparalleled support, marketing, and technology. The company’s proprietary software, K2, delivers a completive advantage within the market. Founded in 1962 in Billings, Mont., KOA now serves more than a million families each year, who rely on the standards of excellence and unique outdoor adventures for which KOA is known. For more information, visit KOA.com.
About Cairn Consulting Group
Cairn Consulting Group is a market research firm with extensive experience in the hospitality and services industries. For the past several years, Cairn Consulting Group has worked with organizations in both indoor and outdoor hospitality, including the gaming/casino areas, food services/restaurant space, accommodations, / , and the products and services that are a part of the hospitality industry. The organization also serves clients in branding/brand positioning efforts, evaluating consumer behavior, public opinion & policy, and product development.