Lazydays Holdings announced that it has completed the sale of its Fort Pierce, Florida, dealership and associated real estate to General RV Center.
The transaction marks the second of three planned divestitures by Lazydays, with the final sale in Longmont, Colorado, expected to close in the coming weeks.
The sale allows Lazydays to further streamline its operations and adjust its dealership footprint.
“We have completed our second previously announced sale of our location in Ft. Pierce, Florida to General RV,” Ron Fleming, interim CEO of Lazydays said in a press release.
“The closing of the Ft. Pierce sale continues to streamline our operations and right size our dealership footprint, while paying off meaningful debt on our balance sheet and bringing cash to our balance sheet,” Fleming added.
General RV, a third-generation family-owned company, will integrate the newly acquired Fort Pierce facility into its existing operations.
The company opened its first Fort Pierce Supercenter in 2023 and sees the acquisition as a strategic expansion.
“We have truly appreciated the work and cooperation demonstrated by the Lazydays team to help us expand our ability to provide premier service to our Fort Pierce customers,” said General RV CEO Loren Baidas.
Located near Interstate 95, the new site provides General RV with additional service and sales capacity in a high-traffic corridor.
Baidas noted that the location offers improved accessibility and scale. “When we opened our existing Fort Pierce Supercenter in 2023, we never stopped looking for ways to make it even better for our current and future customers. This acquisition does just that with a large Supercenter facility and easily accessible location on I-95.”
General RV has nearly doubled its number of Supercenters over the past three years, now operating more than 20 full-service locations in nine states, including recent expansions in Arizona and North Carolina.
The company’s newest site in Mesa, Arizona, was acquired in May 2025.
Founded in 1962 in Michigan, General RV offers a broad range of RVs—from travel trailers to luxury motorhomes—and provides comprehensive service and parts support at all of its locations. The company continues to grow through acquisitions and new developments in key markets.
Lazydays, which began operations in 1976, is publicly traded under the ticker GORV and has long been known for its broad RV inventory and service capabilities.