L Catterton, a consumer-focused investment firm, announced its investment in Storyteller Overland, a company in the manufacturing of adventure vehicles, according to a press release.
“With its strong product offering, sizable dealer network, and engaged community of adventurers, Storyteller Overland is the clear leader in the adventure vehicle space,” Matt Nugent, a partner in L Catterton’s Growth Fund, said.
Since 2018, Storyteller Overland has grown into a provider of high-quality Class B RVs and expedition vehicles, catering to the needs of adventure enthusiasts across the United States.
“In just a few years since its founding, Storyteller Overland has captured considerable market share and has established itself as the new standard of excellence for Class B RVs. We look forward to working with the Storyteller Overland team to continue growing its adventurer community and to help them reach new levels of success,” Nugent said.
The company’s offerings extend beyond vehicles to include adventure gear, and accessories, all designed to support the lifestyle of outdoor enthusiasts. With products available through an extensive network of over 40 dealers nationwide, Storyteller Overland has a dedicated community of customers who value the brand’s quality and craftsmanship.
The strategic investment by L Catterton is set to propel Storyteller Overland’s growth trajectory. Plans include accelerating product development, enhancing manufacturing capabilities, and expanding the dealer network. This investment will enable Storyteller Overland to better meet the demands of its expanding customer base and pursue new opportunities for innovation.
L Catterton boasts a robust portfolio of investments in the outdoor brand sector, including companies like Pinarello, Getaway, Airxcel, Truck Hero, Heartland RV, and Leslie’s.
“We are so excited for this brilliant partnership with L Catterton. Their deep expertise in the consumer sector, coupled with their track record of supporting high-growth companies, makes them an ideal partner as we continue to expand our business and bring our vision of adventure to more people around the world,” Jeffrey Hunter, CEO of Storyteller Overland, said.