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KOA Names Larry Brownfield Assistant VP of Franchise Development Services

Kampgrounds of America, Inc. (KOA) has promoted Larry Brownfield into an assistant vice president role within KOA’s franchise development services, tasked with holistically growing KOA’s franchise system, as per a press release.

In his role as the assistant vice president of KOA’s franchise development services, Brown will be overseeing the growth of new KOA locations. He will also help develop all aspects of the KOA franchise system, from lead development and onboarding to business support and renewal. Across his work, he will introduce processes and services that bring value to KOA owners and the greater campground system.

Photo courtesy of Kampgrounds of America

According to the organization, Brownfield has been of prime importance to KOA’s dramatic growth during his time with the group. For almost 15 years with the group, Brownfield has been involved in franchise development, welcoming countless campgrounds to the world’s largest network of privately-owned campgrounds.

“From his early days at KOA, Larry has demonstrated a passion for our owners and operators,” said Ann Emerson, chief operating officer of Kampgrounds of America franchise. “He is dedicated to the KOA organization and brings immense value to every professional interaction. Larry will continue to be essential to improving the footprint and quality of our campgrounds.”

About Kampgrounds of America

Kampgrounds of America, Inc. (KOA) is the world’s largest system of open-to-the-public campgrounds with 525 locations across the U.S. and Canada united under the mission of “connecting people to the outdoors and each other.”

Over the course of 60 years, KOA has been the definitive industry leader in outdoor hospitality. KOA’s family of campground brands – KOA Journey, KOA Holiday, and KOA Resort – offer sites and amenities designed for every type of camping experience. In addition to unrivaled brand visibility, KOA offers campground owners unparalleled support, marketing, and technology. The company’s proprietary reservation software, K2, delivers campgrounds a competitive advantage within the market.

Founded in 1962 in Billings, Mont., KOA now serves more than a million camping families each year, who rely on the standards of excellence and unique outdoor adventures for which KOA is known. For more information, visit  KOA.com. 

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Steven Carter
Steven Carter
February 18, 2024 5:28 am

It’s admirable to hear about Larry Brownfield’s promotion at KOA! His dedication and experience will surely drive the growth of KOA’s franchise system, making it an even more esteemed destination for outdoor enthusiasts. Congratulations to Larry and KOA on this exciting new chapter!


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