Jellystone Park Camp-Resorts is introducing a wide array of new themed events and activity weekends for the 2025 season, reflecting a continued emphasis on immersive guest experiences and seasonal programming that supports return visitation and family engagement.
From Mardi Gras-themed parades to weather-themed science experiments, franchisees across the U.S. and Canada are building out local calendars to differentiate their locations and add value for campers.
The expanded lineup is part of a broader strategy by Camp Jellystone to keep its brand fresh and relevant, especially as the demand for experience-driven travel continues to grow.
“Our franchisees work hard to come up with new activities and themes each year as they work to create unique experiences for our guests,” said Trent Hershenson, vice president of marketing for Camp Jellystone.
The new offerings include “Storm Chasers” weeks at locations such as Pelahatchie, Mississippi, featuring themed science-based crafts and outdoor games, and “Mardi Gras Mambo” celebrations at the Nova, Ohio location with mask-making, parades, and live music.
These event-focused weekends aim to give park operators tools to drive traffic during both peak and shoulder seasons, while catering to diverse interests.
Locations are also integrating local and cultural themes, such as the “Roaring Twenties” week at South Haven, Michigan, which includes jazz soirées and costume contests.
Meanwhile, other locations like Chincoteague Island in Virginia are leveraging their proximity to major regional events, such as the 100th annual “Pony Swim,” using it as a draw to market campground stays and extended visits.
In Massachusetts, the Carver location is incorporating animal encounters and candy-themed events like “Sweet Escape Weekend” to create intergenerational appeal, while Tyler, Texas, will also host similar animal-focused weekends.
From a business standpoint, the strategy reinforces Camp Jellystone’s franchisee model, encouraging location-level customization while supporting a consistent brand identity.
Operators have flexibility to tailor their schedules and events to fit regional demographics, while still benefiting from the centralized brand recognition and support offered by Camp Jellystone.
“Franchisees are always looking for ways to engage their guests and enhance the camping experience,” Hershenson added. The new themes and activities provide both a creative outlet and a competitive differentiator in the growing outdoor hospitality space.
As Jellystone Park continues to expand its footprint and refine its experiential offerings, operators across the industry may look to these evolving strategies as a model for leveraging events to boost occupancy, encourage repeat business, and create lasting brand loyalty.
Featured image by Camp Jellystone