This new division marks a strategic expansion into outdoor and resort hospitality, encompassing RV resorts, vacation rentals, and glamping. The initiative represents a notable shift for IHM, traditionally known for its hotel management expertise.
The formal unveiling of IHM Outdoors follows the transition of five RV Resorts into its management. These resorts, located in Chula Vista and Paso Robles, Calif; Santa Claus, Ind.; Larkspur, Colo.; and North Java, N.Y., collectively offer approximately 2,000 sites. This move signifies IHM’s entry into a rapidly growing sector, leveraging its 35 years of hospitality experience.
Gregg Forde, president & COO of Island Hospitality, emphasized the strategic importance of this expansion. Outdoor hospitality is the fastest-growing segment in the hospitality industry,” Forde said. He highlighted the application of IHM’s proven sales, revenue management, cost control, and operational efficiency strategies to this new venture.
The outdoor hospitality industry, characterized by a majority of privately held properties owned by smaller, single resort owners, presents substantial opportunities for consolidation and institutionalization.
IHM Outdoors aims to capitalize on this trend, offering unique adventures for guests seeking exceptional outdoor experiences. The RV resorts managed by IHM Outdoors are designed to combine natural beauty with luxury amenities and outdoor adventures, catering to a growing demand for high-quality outdoor hospitality experiences.
The success of IHM Outdoors is poised to drive further expansion in the outdoor hospitality space. Island Hospitality plans to collaborate with institutional ownership groups that share their vision and values. This expansion is not only a strategic move for IHM but also a potential catalyst for growth in the broader outdoor recreation industry.
IHM Outdoors is viewed as a long-term opportunity to diversify IHM’s portfolio, attract new customer segments and owners, and enhance growth opportunities for IHM associates. This strategic move underscores Island Hospitality’s commitment to providing unparalleled opportunities for its team and reinforces its position as an industry leader.
Featured image from IHM Outdoors.