Insider Perks, which has served more than 500 campgrounds, RV parks and glamping resorts across North America, today reported that Booking Intelligence has recovered $441,764 in reservations for the first 25 properties running it since launching in March.
That works out to more than $17,000 in recovered bookings per property.
Booking Intelligence tracks each guest’s path through a property’s booking engine — the dates they searched, the sites they priced, whether they were traveling with pets, and where they stopped. Recovering abandoned reservations is one of the things it does with that data.
When a guest leaves mid-booking, the system sends a personalized email referencing the specific dates, site type and party details that guest had selected. Nearly one in four guests who receive one goes on to book.
“Every campground in North America is losing bookings to people who got interrupted,” said Brian Searl, Founder and CEO of Insider Perks. “They pick their dates, they pick their site, the phone rings, and that’s the end of it. Those guests wanted to stay with you. Booking Intelligence is the difference between finding out and never knowing.”
Across these properties, results since launch include:
- 23.6% of guests emailed go on to complete a reservation, compared with the 3% to 10% typical of abandoned-cart email in travel
- A median return of 21 times the monthly cost among properties running the system for two months or more, with even the lowest-performing quarter of properties returning more than 10 times
- 71% of recovery emails are opened, against an industry norm closer to 25%
The system’s advantage comes from how quickly and precisely it reaches a guest after they step away, rather than from sending more messages. Properties typically see their first recovered reservation within hours of going live.
Booking Intelligence is included with CampVantage and requires no changes to a property’s existing reservation system. It is available now to outdoor hospitality operators across North America, and Insider Perks is scheduling walkthroughs at https://insiderperks.com/calendar.
About Insider Perks
Founded in 2009, Insider Perks is a technology and marketing company dedicated exclusively to the outdoor hospitality industry. The company helps campgrounds, RV parks, and glamping resorts grow revenue, delight guests, and reclaim operational hours through practical applications of artificial intelligence and automation. Insider Perks has served over 500 properties across North America. Its CampVantage platform provides AI-powered guest service agents, automated marketing, competitive intelligence, booking engine analytics, and performance reporting in a single dashboard. Learn more at https://insiderperks.com.
