The 2025 RV Dealers Convention/Expo, set to take place November 10-14 at Paris Las Vegas, will spotlight the growing role of influencer marketing in dealership growth strategies.
One of the event’s key sessions, “The Influencer Equation: Smarter Partnerships for Dealership Visibility,” will be led by Keryn Lynn, president of MKM Advertising/Boat & RV, from 4 to 5 p.m. on Thursday, Nov. 13.
Lynn’s presentation will explore how RV dealers can effectively identify and collaborate with influencers to enhance brand visibility and generate measurable results.
The session will focus on building strategic partnerships that extend beyond short-term promotions, offering attendees practical insights into sustainable marketing strategies.
According to Lynn, finding the right partners to help promote an RV dealership can be challenging but ultimately rewarding for business growth. She plans to discuss how to set clear expectations with influencers and turn one piece of content into a long-term marketing asset that continues to deliver value over time.
Attendees can expect to learn how to structure influencer campaigns that deliver return on investment, rather than focusing solely on reach.
The session will outline methods for tracking performance, optimizing engagement, and aligning influencer content with broader business goals.
A major takeaway from Lynn’s presentation will be understanding how to repurpose influencer-generated content across multiple channels, including paid ads, social media, and email marketing.
Another focus of the discussion will be how to identify, vet, and partner with local influencers whose values align with a dealership’s brand.
The session aims to equip dealership professionals with tools to approach influencer marketing strategically, combining creativity with measurable performance outcomes.
The RV Dealers Convention/Expo serves as one of the industry’s most comprehensive gatherings, offering North America’s top dealership personnel opportunities to connect with peers, industry leaders, and potential business partners. The event provides educational sessions tailored to current market conditions and evolving consumer behaviors.
Organized by the RV Dealers Association (RVDA) of the U.S. and Canada, along with the Mike Molino RV Learning Center, the convention emphasizes professional development across all dealership departments. Topics range from sales and marketing to fixed operations and customer service.
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