Roadpass Digital, a technology platform steering the road travel and recreational vehicle (RV) market, has officially announced that Mary Heneen, an industry stalwart, will be taking the wheel as its new CEO.
The proclamation comes as TechNexus Venture Collaborative recently claimed the title of controlling shareholder in Roadpass.
“We’re incredibly excited to welcome Mary Heneen to the team as CEO of Roadpass,” expressed Terry Howerton, the CEO of TechNexus and the newly appointed chairman of the board for Roadpass.
According to Howerton, TechNexus’s portfolio is home to some of the boldest and most innovative undertakings in the outdoor and rec tech space, making it a powerhouse perfectly poised to navigate the forthcoming growth chapter for Roadpass, specifically under Heneen’s steerage.
Heneen’s illustrious track record renders her an ideal choice for this role. Prior to her new assignment, she served as the chief commercial officer at Roamly, a trailblazer in the RV insurtech. Her rich career tapestry also includes a significant six-year stint at Camping World. In her capacity as the senior vice president and general manager of membership products, she handled $214M of P&L management.
Before her RV industry exploits, Heneen was at the helm of strategic revenue growth and marketing operations at a bevy of Fortune 500 companies. These include household names such as DIRECTV, Amazon, Comcast, Dish, and Nordstrom, wherein she demonstrated her knack for driving business growth and innovation.
Roadpass Digital operates under several consumer technology product brands including Roadtrippers, Campendium, and Togo RV, supplemented by a Roadpass PRO membership. These brands have carved a niche for themselves in the RV and campground industry by offering technology-driven road trip planning and RVing experiences.
The leadership reshuffle at Roadpass Digital is poised to inject renewed vigor into its growth and innovation drive. With TechNexus now at the helm, fresh opportunities for partnerships with its portfolio companies are expected to be unlocked.
Leadership adjustments like these are anticipated to catalyze the development of new embedded trip-planning technologies. This signifies a pioneering move in the RV and campground industry, where digital innovation can elevate the user experience by offering personalized, seamless, and integrated planning tools for road travelers and RV enthusiasts.
In a sector that thrives on constant innovation, these developments signal an exciting future for road travel and RV experiences.
With Mary Heneen at the helm of Roadpass Digital and the backing of TechNexus, the horizon of the RV and campground industry is expected to look brighter and more expansive.