HEST, the designer of premium sleep products for outdoor adventurers, unveiled a new addition to its limited-edition HEST X series with the release of the HEST X KOA Camp Pillow. The collaboration with Kampgrounds of America (KOA) aims to celebrate the joy of camping and deepen the connection between people and the outdoors.
The pillow features a custom design created by KOA, using playful and nostalgic iconography including campfires, tents, stars, and s’mores.
According to the company, the artwork reflects common camping memories and ideals while enhancing the emotional connection users have with the outdoor experience.
The HEST X KOA Camp Pillow combines HEST’s technical performance with KOA’s outdoor-inspired design. Made with temperature-resilient memory foam, the pillow is compact and portable, making it suitable for use in KOA cabins, tents, RVs, and even airplanes.
It packs into itself for easy transport and cleanliness, delivering the comfort of home in a durable, adventure-ready form.
“This collaboration is a natural fit for our two brands,” said Diane Eichler, senior vice president of marketing at KOA. “HEST shares our passion for the outdoors… and we’re thrilled to see our brand come to life through this exclusive, limited-edition HEST X—just in time to kick off camping season.”
The pillow marks the fifth installment in the HEST X limited series, which spotlights collaborations with admired brands and artists. HEST founder Aaron Ambuske emphasized the importance of community and creativity in developing products that enhance the camping experience.
“Getting to team up with an inclusive, accessible, and outdoor brand like KOA is what the spirit of collaboration is all about,” Ambuske said. “We’re constantly inspired by the people and brands who share our mission to elevate life outdoors.”
The HEST X KOA Camp Pillow retails for $109 and is available exclusively at hest.com.
Founded in 2019, HEST develops sleep products designed for adventurers. Its lineup includes the flagship Sleep System mattress, the portable Foamy car-camping mattress, and travel-friendly Dog Beds.
KOA, with more than 500 privately owned and franchised campgrounds across North America, has led the outdoor hospitality sector for more than 60 years. The company also operates Terramor Outdoor Resorts, a glamping venture focused on upscale outdoor experiences.