Go RVing has begun spotlighting “townsizing” as one of the emerging travel patterns shaping the RV industry in 2025.
The initiative is part of the group’s effort to keep industry stakeholders informed about evolving consumer behaviors and opportunities.
Townsizing, already gaining momentum among younger travelers, emphasizes small-town escapes over crowded destinations. The concept focuses on how a place makes travelers feel, rather than solely on the location itself.
The trend reflects a growing demand for getaways defined by slower rhythms, walkable main streets, countryside backdrops, and relaxed afternoons. These experiences contrast with the fast pace often associated with large cities and popular resorts.
According to a News and Insights report of RVIA, industry data shows that younger demographics are driving much of the demand.
Priceline’s 2025 travel trend report notes that young travelers are 67% more likely than the average vacationer to pursue trips where they can live out small-town fantasies.
The same report finds they are also 89% more likely to seek vacations that reflect what has been described as a “Nancy Meyers lifestyle,” a reference to settings popularized in films such as The Holiday.
“These types of trips are for people who want to sit back, relax, and take their time exploring the local shops and restaurants of a quiet area – away from the hustle and bustle of a big city,” said Adam Duckworth, president and founder of Travelmation, in an interview with Fox News Digital.
Travel strategist Dulani Porter also said the interest is part of a generational shift. “Unlike their parents’ generation, they want to carve out their own travel traditions, and much of that means taking the road less traveled and seeking out places and experiences that their peers may not have,” Porter said.
Porter added that townsizing does not always exclude major cities. For some, it can involve searching for niche, lower-key experiences within larger destinations that offer a more local perspective.
The RV industry sees clear applications for this trend. For one, affordability remains a strong draw. RV trips are widely considered cost-effective compared with air travel and hotels, and small-town destinations can extend that value further.
Townsizing also aligns with the RV lifestyle’s focus on community and flexibility. Travelers who use RVs can stay longer in one place, engage with residents, and support local businesses while experiencing slower-paced environments.
Remote work has further accelerated the trend. RVs equipped with Wi-Fi and comfortable workspaces enable travelers to maintain their jobs while visiting different towns.
Go RVing suggests several ways the industry can capitalize on the trend. Partnerships with campgrounds near small towns can highlight local attractions. Marketing campaigns can also feature stories of RVers engaging in townsized experiences.
Influencer marketing is also seen as a tool for industry growth. By working with RV influencers and digital nomads who practice townsizing, the industry can showcase authentic stories and broaden its reach among younger audiences.
