Go RVing is spotlighting experiential marketing as an emerging trend shaping how RV manufacturers, dealers, and brands connect with potential customers.
The organization recently outlined how immersive, hands-on experiences are influencing consumer behavior and driving engagement across the RV industry.
Experiential marketing centers on creating direct interactions between customers and brands, shifting away from passive methods such as traditional advertising. This approach has gained traction as companies look for more meaningful ways to demonstrate the value of the RV lifestyle.
According to Go RVing, the strategy matters because a memorable and interactive experience can encourage customers to explore products more deeply. These events give consumers the chance to “learn more about a brand and what it offers” through active participation rather than observation.
Experiential event marketing differs from standard commercial campaigns by placing RVs and brand storytelling directly in front of consumers who want to engage. This involvement helps reinforce brand identity and strengthens interest in RV travel.
Go RVing also referenced a recent guide that outlines six key factors needed for a successful experiential event campaign, including how to measure performance and assess return on investment. The guide serves as a resource for companies developing their own outreach strategies.
According to a News and Insights report of RVIA on November 13, numbers shared underscore the effectiveness of experiential marketing. The organization cited data showing that nine out of 10 consumers are more likely to buy from a brand after participating in an experiential campaign.
Companies are acting on those results. Half of surveyed businesses increased their experiential marketing budgets from 2024 through 2026.
Additionally, nine out of 10 marketers consider brand experiences essential to their business success.
Go RVing noted that its own experiential events have helped introduce the RV lifestyle to millions of new consumers this year. These events included fall Ultimate RV tailgate activations and other engagements at unexpected venues.
Across 10 experiential events this year, 65,149 individuals toured RVs onsite. Hundreds of thousands more viewed the units in person as part of larger public gatherings, expanding overall brand visibility.
To support industry operators and manufacturers exploring this strategy, Go RVing shared several examples of experiential concepts that RV businesses can implement locally or regionally.
One suggestion is hosting a free outdoor movie night using an RV’s entertainment system to demonstrate capabilities while creating a family-friendly community event. Another recommendation is offering consumers simple “test run” interactions such as driving a lap or setting up an awning.