Go RVing will showcase the RV lifestyle to a national audience at the upcoming American Century Championship in Lake Tahoe, set for July 11–13.
As part of the promotion, the organization is offering a Forest River Dynamax Isata 3 Class C motorhome—valued at $200,000—as a prize to any celebrity participant who hits a hole-in-one on the tournament’s scenic fifth hole.
The giveaway marks a new sponsorship strategy for Go RVing, which is leveraging the high-profile golf event to highlight RV travel to new demographics.
The American Century Championship, broadcast on NBC, Peacock, and GOLF Channel, draws millions of viewers annually and features athletes, actors, and entertainers competing on the course.
“Partnering with the American Century Championship is a powerful way to connect with new audiences and show that RVing is an exciting, accessible way to experience the game—and the getaway,” Karen Redfern, chief marketing officer for Go RVing, said in a News and Insights report of RVIA.
The promotion is part of a broader experiential campaign this year, with Go RVing participating in 10 live events where consumers can explore RVs firsthand. These events serve as interactive touchpoints to connect with potential travelers and first-time RV users.
Celebrity golfers expected to compete include Stephen Curry, Travis Kelce, and Aaron Rodgers. Their participation brings added visibility to Go RVing’s messaging and strengthens the RV industry’s presence in mainstream entertainment.
According to its website, Go RVing is the consumer-facing voice of the RV industry, dedicated to inspiring potential RVers and increasing awareness of the lifestyle’s accessibility and benefits.
Through authentic storytelling, the program highlights real RVers and their journeys, helping audiences envision how RV travel fits into their own lives.
Go RVing also offers educational resources for first-time travelers, including budgeting tips, expert advice, and road-ready recipes. Whether it’s a quick weekend escape, a family vacation, or outdoor adventures like winter sports or beachside lounging, Go RVing emphasizes that there’s an RV for every kind of experience.