Go RVing has named BVK its new strategic and creative agency of record, concluding a competitive review that involved more than 100 agencies.
The appointment aims to support the growth of the RV Industry Association’s (RVIA) consumer-facing brand and build on its efforts to increase awareness and brand equity.
The selection marks a significant step in Go RVing’s continued mission to introduce more Americans to RV travel, nearly 30 years after its launch. The decision to partner with BVK reflects the organization’s strategy to expand its reach through innovative and targeted marketing efforts.
BVK, an independent advertising agency with a 40-year history, will lead Go RVing’s creative strategy, brand evolution, and campaign development. The agency’s role will also include collaboration with Go RVing’s teams across media, public relations, experiential marketing, and social media.
“Go RVing has always been a forward-thinking organization that connects the industry to the experience of consumers through our unparalleled ability to share the joys and freedom found in RVing,” Karen Redfern, CMO and senior vice president of Go RVing, said in a News and Insights report of RVIA.
“BVK’s deep category expertise, disruptive creative and rich insights will help us continue to reach new consumers by breaking through all the marketing and social noise coming at them daily,” Redfern added.
The agency review process was managed in partnership with Pile and Company, an established consulting firm specializing in agency search and management.
BVK’s appointment aligns with Go RVing’s broader mission to empower travelers through education and storytelling that highlights the freedom and accessibility of RV travel.
“BVK’s proven ability to build breakthrough brands through our client-centric approach is a testament to our four decades as an independent agency,” said Nick Verbeten, president of BVK.
“In partnership with Go RVing, BVK looks forward to continuing to inspire travelers to experience RVing through our relentless pursuit of the human insights, values, and creative excellence worthy of a transformational brand,” Verbeten added.